The much-anticipated Brad Keselowski NASCAR comeback is set to unfold as Memphis Motorsports Park plans its return to NASCAR in 2026, following its acquisition by the International Hot Rod Association. This move marks the revival of a track with deep motorsports heritage in Millington, Tennessee, promising new excitement for fans and participants alike.
With renovations about to begin, the facility aims to reclaim its status as a center for racing activity within Shelby County. The track, measuring 0.75 miles, originally opened in the late 1980s and has played a significant role as both a racing venue and tourist draw for the community. The IHRA’s involvement ensures a renewed commitment to not just national events but also grassroots motorsports.
Memphis Motorsports Park’s Legacy and Future
Under new management by the IHRA, the Memphis track is slated to become a hub for drag racing, stock car contests, and local competition. Over the years, it has hosted victories by NASCAR legends such as Kevin Harvick, Brad Keselowski, Randy LaJoie, and the late Greg Biffle, solidifying its reputation within the racing world.
Daniel Horton, assistant director of the IHRA Stock Car Series, highlighted the importance of preserving Memphis Motorsports Park’s legacy, noting the range of celebrated drivers who have triumphed at the venue.
“Memphis Motorsports Park holds a special place in our hearts,” he said. “Bobby Hamilton won the 2004 Craftsman Truck Series race here in a truck built by Tim and with Danny as the crew chief. With the facility now under the IHRA umbrella, we can give grassroots racers a chance to compete where legendary drivers such as Kevin Harvick, Randy LaJoie, and the late Greg Biffle have won.”
Leah Martin, IHRA president, reflected on the broader impact of the acquisition, emphasizing the opportunities it presents for racers, their families, and the surrounding region.
“This acquisition represents more than reopening a racetrack. It is about restoring opportunity for racers, families, and the community. This facility aligns with IHRA’s racer-first vision and our commitment to grassroots motorsports, while also allowing the property to support diverse uses that strengthen its year-round impact.” — Leah Martin, president of IHRA
As upgrades and programming are outlined, fans and drivers can soon look forward to announcements about event schedules and new initiatives, which the IHRA is set to share via its social media platforms soon.
Looking Ahead: NASCAR’s Efforts and Upcoming Events
In parallel with the Memphis Motorsports Park developments, NASCAR continues to address its challenges and build stronger connections with fans. Kenny Wallace, a former NASCAR driver, offered his perspective on the sport’s renewal during a recent episode of his show, expressing optimism about positive changes within NASCAR leadership.
“I know for a fact that NASCAR is all hands on deck,” the NASCAR veteran said. “They are going to make it right. This does make me happy. They realize what happened, and now it took them a while, and they definitely made some decisions that were not the way to go, let’s put it that way. It’s easy for all of us to look back and go, yeah, we shouldn’t have done that.” — Kenny Wallace, veteran NASCAR driver
While updates unfold in Memphis, another historic venue, Winston-Salem’s Bowman Gray Stadium, will host the season-opening NASCAR Cook Out Clash Cup Series on February 1, 2026. The event will air live on FOX, with exclusive coverage also available on MRN and SiriusXM NASCAR Radio.
The Impact of Memphis Motorsports Park’s Return
The restoration of the Memphis racetrack not only revives its historic past—marked by wins from the likes of Brad Keselowski and other celebrated drivers—but also promises renewed vitality for local and national motorsports. With the International Hot Rod Association spearheading improvements and community involvement, the venue is set to support year-round activities and generate lasting benefits for racers and fans in Tennessee and beyond. As details regarding the new era of events become available, anticipation continues to build for both the Brad Keselowski NASCAR comeback and the broader resurgence of Memphis Motorsports Park.
