Brad Keselowski, the RFK Racing driver, has openly criticized the Keselowski NASCAR playoff criticism format currently used by the sport, calling it a “net loss” for NASCAR. The winner-takes-all postseason system, which has been in place since 2014, faces renewed scrutiny just weeks before the 2025 playoffs, amid growing calls for change within the racing community.
Keselowski Voices Strong Disapproval of the Current Playoff Structure
Since its introduction, NASCAR’s playoff system has divided opinion by turning the championship chase into a high-stakes knockout competition. While it allows drivers to overturn poor overall seasons with late surges, many have criticized its effects on the sport’s consistency and fan engagement. This season, Keselowski himself experienced a difficult stretch, struggling to secure a playoff berth as his performance fluctuated dramatically.
In recent comments shared on X (formerly Twitter), Keselowski expressed frustration not only with the playoff format but also with how media coverage has shifted focus away from race winners toward those facing elimination. He suggested that the media gravitates toward covering mid-pack drivers awkwardly positioned in the cutoff battle rather than celebrating top performers, which diminishes star power and fan interest.
The NASCAR community is currently discussing potential changes to the 3-3-4 playoff format scheduled for implementation in 2026, yet many traditionalists hope for a return to the championship style used before 2014. Keselowski’s sharp critique echoes this sentiment, calling for urgent reforms to retain the sport’s core appeal.
He further commented that many fans are turning away from NASCAR broadcasts because of inconsistent storytelling and a lack of focus on exciting drivers and finishes. Keselowski warned that the playoff approach is costing the sport overall viewership and enthusiasm, emphasizing that immediate action is needed to revitalize fan interest.
“Clear as day, Not enough talk about winning and winners (star power) but covering 15th for known elimination is easier for media storylines. Fans are voting with their eyeballs and it’s definitively a Net loss for the sport vs full season format. Now is the time to fix this.” Brad Keselowski said via X, @keselowski.
Joey Logano Defends Playoff Format, Highlighting Drama and Excitement
Not all drivers share Keselowski’s critical view of the NASCAR playoff system. Defending Cup Series champion Joey Logano voiced strong support for the current winner-take-all format, pointing to the excitement and compelling narratives it generates throughout the season’s final stages.
Logano emphasized that the playoffs bring drama and memorable moments, which enhance the sport’s entertainment value. Though Team Penske, Logano’s team, benefits from the format, he underlined that his endorsement is rooted in the format’s ability to maintain fan engagement and competitive tension.
“The playoffs create drama, It creates storylines. It creates awesome moments like that. I don’t understand what people don’t like about it. I really don’t get it. I preach that all the time. I’m not just saying that because it works for us. I’m saying it because it’s true.” Joey Logano said in a post-race interview, @_TaylorKitchen_/X
Ongoing Debate as NASCAR Looks Toward Playoff Format Changes
While Keselowski’s stark condemnation highlights dissatisfaction among some drivers and fans, others argue for retaining the system’s intensity and dramatic potential. NASCAR’s leadership faces the challenging task of balancing these competing perspectives as they consider modifications for the 2026 season.
The 2025 playoffs will test the current system once more, with Keselowski seeking improvement in his results and performance. Meanwhile, NASCAR continues to grow its global audience, but the dispute over the playoff format signals ongoing tension between preserving tradition and embracing evolution.
As discussions unfold, how NASCAR adapts could significantly influence its popularity and the nature of competition in years ahead, marking this as a pivotal moment for the sport.
Clear as day, Not enough talk about winning and winners (star power) but covering 15th for known elimination is easier for media storylines.
Fans are voting with their eyeballs and it’s definitively a Net loss for the sport vs full season format. Now is the time to fix this. https://t.co/2IqMWOe5ge
— Brad Keselowski (@keselowski) October 6, 2025
“If you don’t have cutoff races and things like that, what are you even talking about today… how Shane waxed everyone’s butt? That’s what you want?”
Joey Logano advances to the Round of 8 over Ross Chastain. Logano speaks about what he saw coming to the line. pic.twitter.com/8rSG5fa7md
— Taylor Kitchen (@_TaylorKitchen_) October 6, 2025
