Steve Newmark, a key figure at RFK Racing since 2010, has announced his departure after 15 years with the team. Known for steering the Cup team through significant downsizing and restructuring alongside Brad Keselowski, Newmark’s exit comes as he transitions into a new role at the University of North Carolina. The announcement was made public on Tuesday, signaling an important change for RFK Racing’s leadership landscape.
Currently, RFK Racing operates three full-time teams, including those piloted by Chris Buescher and Ryan Preece, as well as Brad Keselowski’s own entry. Newmark’s sudden departure marks the end of a long-standing partnership that played a vital role in shaping the organization’s trajectory over recent years.
Brad Keselowski Expresses Full Support for Newmark’s Career Move
Following the news of Newmark’s exit, Brad Keselowski took to social media to pay tribute to his colleague’s contributions and express his unwavering support for the auto racing executive’s next challenge. Keselowski acknowledged Newmark’s influence throughout many critical phases of the team’s development, including rebranding efforts and the cultivation of important partnerships.
Keselowski stated,
“Steve Newmark’s impact can be seen across many pivotal moments in our organization’s evolution—from our rebranding efforts to the development and strengthening of key partnerships. As he transitions to the University of North Carolina, we fully support this next chapter and wish him all the success in his new and exciting role.”
— Brad Keselowski, RFK Racing Co-owner
This statement underscores the strong professional respect between Keselowski and Newmark and highlights the optimistic tone surrounding Newmark’s career transition.
Newmark’s Impact and RFK Racing’s Appreciation
RFK Racing released a heartfelt message recognizing Newmark’s vision and leadership as instrumental to the team’s progress over the last 15 years. The team credited him with helping to shape RFK Racing’s future and expressed deep gratitude for his dedication. They also confirmed that Newmark will continue to stay connected with the organization during the upcoming transition period to ensure a smooth handover.
Newmark himself reflected warmly on his tenure at RFK Racing. He described feeling “incredibly fortunate” to have worked with legendary figures such as Jack Roush and John Henry, and called his time with the team a “true privilege.” He expressed confidence in RFK Racing’s potential for continued success on and off the track.
Looking Ahead to a New Chapter at the University of North Carolina
Newmark’s next role will be at the University of North Carolina, where he plans to join the athletics program based in Chapel Hill. The university recently announced structural changes within its athletic department, with Bubba Cunningham moving to a senior adviser position focused on future-oriented initiatives. Newmark’s arrival in 2026 will mark a significant addition to the university’s leadership.
He shared his enthusiasm by stating that he is eager to
“join one of the most respected and successful programs in college sports.”
Newmark looks forward to contributing to UNC’s pursuit of athletic excellence and championship victories, signaling a hopeful and ambitious new phase in his career.
The Broader Implications for RFK Racing and Collegiate Athletics
The departure of a longstanding executive like Newmark represents both a challenge and an opportunity for RFK Racing as it moves forward. With Brad Keselowski’s strong backing and ongoing leadership, the team is positioned to navigate this transition while maintaining competitive strength. Meanwhile, Newmark’s shift to collegiate athletics reflects the growing intersections between professional racing management and university sports programs.
This move also highlights the evolving nature of sports leadership, where experience in different sectors can bring fresh perspectives to established institutions. As Newmark embarks on this new journey, both RFK Racing and the University of North Carolina stand to benefit from his expertise and vision.
