Brad Keselowski’s upcoming race at New Hampshire Motor Speedway will spotlight a distinctive partnership blending NASCAR with military and sports themes. The driver is piloting a #6 car prominently sponsored by BuildSubmarines.com, a program that bridges the gap between NASCAR and the U.S. Navy’s Submarine Industrial Base Program (SIB). This initiative supports workforce development in American manufacturing, reflecting a meaningful sponsorship beyond typical branding.
This Brad Keselowski New Hampshire ride reflects RFK Racing’s ongoing alliance with BlueForge Alliance, announced in 2023. BlueForge Alliance is a nonprofit committed to promoting careers within the Navy’s SIB through BuildSubmarines.com, aiming to rejuvenate the nation’s manufacturing talent pool by encouraging the next generation to engage with these critical industries.
Details of the Multi-Season Sponsorship and Its Impact
The partnership covers 18 races each season across two of RFK Racing’s three Cup cars, featuring vehicles driven by Keselowski, Ryan Preece in the #60 car, and Chris Buescher in the #17 car. Over time, the BuildSubmarines.com branding has been seen on each of these cars, symbolizing a concerted effort to highlight America’s military and manufacturing heroes.
Keselowski expressed strong enthusiasm about this collaboration at the time of its announcement:
“I’m proud to support a cause of such vital significance to our country with this new partnership. The synergies between a NASCAR team and our military’s needs to stay on track fast are countless. We hope to inspire the workforce of the next generation across the country when they see RFK race and hear our message.”
Brad Keselowski, NASCAR Driver
The Special MLB-Themed Paint Scheme Debuting in New Hampshire
For the New Hampshire race, Keselowski’s car will feature a striking paint scheme that merges the classic BuildSubmarines.com colors of blue, red, and white with a tribute to Major League Baseball’s Boston Red Sox. This unique crossover design includes prominent red socks graphics on both the side panels and hood, linking NASCAR and MLB fandom in one dynamic presentation.
Interestingly, while Ryan Preece is also a devoted Red Sox supporter, Keselowski was chosen to showcase this special edition vehicle. NASCAR revealed images of the car on their X social media platform just prior to the event, generating excitement among fans of both sports.
Kemselowski’s Historic Connection to New Hampshire and Performance Outlook
New Hampshire Motor Speedway holds particular significance for Keselowski and RFK Racing, as it was the venue where their partnership with BlueForge Alliance began two years ago. Keselowski himself has a solid performance history at this track, boasting 10 top-five finishes and 16 top-ten finishes throughout his career.
Though his two previous wins at New Hampshire came while driving for Team Penske, his best finish with RFK Racing at this track has been fifth place in 2023. This history suggests he could realistically challenge for his first win of the 2025 season during the upcoming race, adding a layer of anticipation to his Red Sox-themed ride.
This race stands as more than just another event on the calendar; it symbolizes an intersection of military support, sports collaboration, and Keselowski’s competitive drive. The outcome could bolster momentum for RFK Racing and further elevate the partnership’s visibility across NASCAR and beyond.
⚾️ x 🏁@keselowski will sport this special @RedSox paint scheme at @NHMS! pic.twitter.com/TKv5p2Hmxb
— NASCAR (@NASCAR) September 18, 2025
⚾️ x 🏁@keselowski will sport this special @RedSox paint scheme at @NHMS! pic.twitter.com/TKv5p2Hmxb
— NASCAR (@NASCAR) September 18, 2025
