Michael Jordan’s involvement in NASCAR as a team owner has gained notable attention, especially after his team 23XI Racing secured a significant victory two months ago at the Indianapolis Motor Speedway. Bubba Wallace, the driver behind the No. 23 Toyota, credited a motivating quote from Jordan for inspiring his Brickyard 400 triumph. The connection between Bubba Wallace Michael Jordan NASCAR success was sealed by Jordan’s words, driving Wallace to push harder for victory.
How Michael Jordan’s Advice Influenced Wallace’s Racing Drive
Bubba Wallace shared that Michael Jordan’s experience as a legendary athlete helped him provide guidance tailored to the challenges of racing. After the Daytona race in February, Jordan emphasized to Wallace the value of striving harder for what he wants most. This message lingered in Wallace’s mind during the intense final laps at Indianapolis.
What you heard after Daytona, you know, ‘The things you want more, cost more’. Definitely thought about that in the closing laps of Indy, winning the Brickyard 400,
Wallace explained.
Wallace admitted that his desire to claim first place on the track surpassed that of everyone else competing that day. His determination was evident as the race culminated in a close finish.
I wanted that win more than anyone else on the field, and I was going to do whatever it took to get that win,
Wallace said.

The victory was far from easy; the race extended into double overtime, with Wallace narrowly edging out Kyle Larson by only 0.2 seconds. The intense finish demonstrated the razor-thin margins that separated the drivers.
This win marked Wallace’s third in the NASCAR Cup series and allowed him to alleviate some pressure linked to performance expectations. Earlier, Michael Jordan had been clear about rewarding success. Now, as a race winner, Wallace not only gained prestige but also took home $2.2 million.
The Nuances of Michael Jordan’s NASCAR Engagement
Though Jordan is deeply passionate about NASCAR and racing, he is not one to compete behind the wheel himself. His approach, balancing enthusiasm with pragmatism, focuses on club ownership and leadership rather than driving. Wallace revealed that Jordan advises against entering contests where defeat seems inevitable.
He taught me that if you know you’re gonna go into something and lose, don’t participate.
—Bubba Wallace, NASCAR driver
Jordan’s history includes stepping away from basketball to pursue baseball, reflecting his willingness to chase ventures where he believes he can win. In NASCAR, his commitment lies in building a team that consistently reaches the winner’s circle.
Looking Ahead for 23XI Racing and Wallace
Winning at the iconic Indianapolis Motor Speedway was a milestone for 23XI Racing, yet the team faces a challenging path to become a dominant force within NASCAR. Michael Jordan’s competitive spirit ensures that simply winning once is not enough—sustained success is the goal. For Bubba Wallace, this victory could serve as a stepping stone toward more achievements under Jordan’s leadership.
With a steady approach and motivation drawn from Michael Jordan’s competitive wisdom, 23XI Racing and Bubba Wallace are well-positioned to continue chasing victories in upcoming NASCAR events.
