Tennis star Carlos Alcaraz recently declared that Williams F1 driver Carlos Sainz has the best hair between the two Spanish athletes, praising Sainz’s distinctive look. This compliment comes amid growing attention on Carlos Sainz hair and partnership as he secures a new global ambassador role with L’Oréal Paris.
The Rise of Carlos Sainz in Formula 1 and Public Admiration
Since making his Formula 1 debut in 2015, Carlos Sainz has earned respect from fans and fellow competitors. Though initially underrated, Sainz showcased his racing prowess during his time with Ferrari from 2021 to 2024, achieving four Grand Prix victories. Alongside his driving talent, he gained recognition for his good looks, especially his well-known hairstyle.
His strong Mediterranean features and charismatic personality have attracted a significant following, with many in motorsport complimenting his hair style. After winning the 2025 Queens Championship in London, World No. 2 tennis player Carlos Alcaraz was asked by F1 content creator Lizzie Macintosh who had the better hair between the two Spaniards. Without hesitation, Alcaraz responded:
“Noooooooo! Carlos Sainz, for sure, I can’t compete with him!” —Carlos Alcaraz
Carlos Sainz Discusses His Collaboration with L’Oréal Paris
Carlos Sainz recently became a global ambassador for the international beauty brand L’Oréal Paris. This partnership aligns with his personal brand and reputation, especially given the attention to his hairstyle from Formula 1 fans worldwide. Sainz explained that the collaboration made “perfect sense” after he proposed the idea to his management.
In an interview with Coveteur, Sainz reflected on the unexpected focus on his hair from the F1 community:
“It makes perfect sense. I think even L’Oréal was surprised by how much F1 fans were invested in my hair. If there wouldn’t have been anyone telling me I have good hair, I wouldn’t have realized it. I’ve had the same hairstyle since I was a kid. Always pretty long, always pushing it back with my hand.” —Carlos Sainz
“Then I started seeing all these videos online—people talking about my hair—and I was like, huh. I said, it would be great if we could get a partnership with a brand like L’Oréal Paris. The moment we started talking, everything happened super quickly.” —Carlos Sainz
Sainz also described how his family and friends reacted to the announcement of his partnership with L’Oréal Paris, which elevated his public image further:
“They knew I was doing something with L’Oréal, but they didn’t know the scale of it. Suddenly, I’m at home in Madrid, and people are sending me pictures—billboards all over the city with my face. They were honestly very excited. It was a fun reaction.” —Carlos Sainz
The Growing Popularity and Sponsorships of Carlos Sainz
Over the last year and a half, Carlos Sainz’s profile in and beyond racing has increased significantly. In addition to his L’Oréal Paris role, he has attracted sponsorships from notable brands such as Estrella Galicia 0.0, Santander, and Richard Mille. His rising stardom highlights the expanding appeal of athletes who blend competitive success with marketable personal style.
The recognition from both the sporting and commercial worlds underscores the importance of the Carlos Sainz hair and partnership dynamic, which continues to set him apart among F1 drivers and public figures. With his growing influence, Sainz is poised to remain a prominent figure in Formula 1 and global brand endorsements going forward.
