Carson Hocevar has secured a significant Zeigler sponsorship extension following an impressive 2025 racing season, strengthening his relationship with Zeigler Automotive Group for the coming year. The Carson Hocevar Zeigler Sponsorship Extension ensures Hocevar will be backed for 10 key races and the Clash, highlighting his rising profile within NASCAR and his local ties to the sponsor’s roots in Kalamazoo.
Hocevar’s Strong Season Earns Sponsorship Boost
Racing for Spire Motorsports in the No. 77 Chevrolet, Carson Hocevar has emerged as a standout performer, challenging more experienced competitors and earning multiple top finishes during the 2025 NASCAR Cup Series. Near victories in Atlanta and Nashville, including second-place finishes in both events, underscored his growing reputation as a formidable racer. Hocevar’s continued progress on the track has led Zeigler Automotive Group, his primary sponsor, to extend their partnership for another season.
The Zeigler sponsorship will see the company’s branding on Hocevar’s car for a slate of 10 points-paying races, as well as the exhibition Clash event. For Hocevar, the deal is particularly meaningful, as he grew up in close proximity to Zeigler’s headquarters in Kalamazoo. Reflecting on the partnership, Hocevar explained its personal significance:
“I’m excited to continue our partnership with Zeigler Automotive Group. I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.” — Carson Hocevar, Driver
Hocevar’s journey with Zeigler Automotive Group began with his signing at Spire Motorsports, and the ongoing support from the Zeigler family has been instrumental in his career. Looking ahead, Hocevar remains motivated to take the partnership further and achieve his goal of scoring his first Cup Series win for Zeigler.
“The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in victory lane this year.” — Carson Hocevar, Driver
Zeigler Auto Group’s Perspective on the Partnership
Aaron J. Zeigler, CEO of Zeigler Automotive Group, offered insight into the company’s reasons for renewing the sponsorship. Zeigler expressed that the decision goes beyond brand exposure and underscores a belief in Hocevar’s potential and character, both as a driver and as a representative for Zeigler’s business values.
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business.” — Aaron J. Zeigler, CEO, Zeigler Automotive Group
Zeigler praised Hocevar’s approach to racing, citing his drive, authenticity, and constant pursuit of improvement as characteristics that align with the company’s ethos. These qualities, according to Zeigler, are likely to propel Hocevar to even greater success in the competitive arena of NASCAR.
“Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.” — Aaron J. Zeigler, CEO, Zeigler Automotive Group
Industry Response and Future Outlook
The endorsement from Zeigler’s leadership has fueled expectations around Hocevar’s trajectory within NASCAR. Observers across the sport regard him as a potential future superstar and a needed fresh face to help energize and grow the NASCAR fanbase. While there is speculation over whether a team change might be required for Hocevar to reach his maximum potential, Zeigler’s ongoing support gives him a strong foundation for continued progress.
This sponsorship extension reinforces the growing bond between Carson Hocevar and Zeigler Automotive Group, blending shared roots in Kalamazoo with a mutual commitment to racing success. As the 2026 NASCAR season approaches, all eyes will be on Hocevar and the No. 77 team to see if they can convert strong performances into milestone victories — achievements that would further elevate both the driver and his longtime sponsor.
