Bubba Wallace is experiencing a breakthrough season as he reached the NASCAR playoffs based on a race win rather than points for the first time. Following strong finishes of sixth at Darlington and eighth at Gateway in the early playoff races, Wallace shared his thoughts on a crucial change that could elevate NASCAR’s popularity, with a focus on increasing Chase Elliott NASCAR star power.
The Gap Between NASCAR and Other Racing Icons
Wallace compared NASCAR drivers’ recognition to that of Formula One stars like Lewis Hamilton and Max Verstappen, who command attention wherever they compete. He noted that NASCAR competitors, including figures like Chase Elliott and Ryan Blaney, often lack widespread mainstream awareness. According to Wallace, the sport is missing a vital element: “star power.”
He explained,
I think it’s star power, but I don’t know how to fix the star power. You need an athlete where people want to tune in and watch how that person does.
—Bubba Wallace, NASCAR driver
Winning as a Pathway to Broader Recognition
Wallace discussed the importance of consistent victories to truly break into mainstream consciousness. He expressed confidence that, if he were to go on a winning streak, his recognition in large, diverse markets would surpass some established names. He emphasized,
If I could go on a hot streak here and win six out of the last nine… because I’m not tooting my own horn, but if you dropped the three names I just said, myself, Chase, or Ryan, in New York, I’m getting recognized first.
—Bubba Wallace, NASCAR driver
He further added,
You have the ability to go beyond our little bubble into the mainstream. Yes, but it takes winning. I have to win to be able to do that, and not just one in every three years.
—Bubba Wallace, NASCAR driver
Legacy of NASCAR Stars and Contemporary Challenges
In earlier decades, legends like Dale Earnhardt Sr., Richard Petty, and Jeff Gordon drew fans not only with their dominant racing styles but also through the excitement they generated with their rivalries. This aura helped shape the sport’s wide appeal. Today, however, the widespread competitiveness fostered by the current vehicle regulations and deep talent pool has made it harder for individual drivers to stand out as captivating stars.
Implications for NASCAR’s Future Popularity
Wallace’s reflections suggest that rebuilding star power is crucial for NASCAR to grow beyond its core fan base and capture a larger share of mainstream attention. Elevating drivers like Chase Elliott through more consistent high-profile wins could reshape public perception and increase interest in the sport. As the playoffs progress, the performances of Wallace, Elliott, and others will likely influence NASCAR’s next phase of popularity.
