Hyak Motorsports has revealed a new partnership for the NASCAR Cup Series, as Chef Boyardee will serve as the main sponsor for three races with Ricky Stenhouse Jr. and the No. 47 team, bringing a fresh wave of excitement to the 2024 season. This Ricky Stenhouse Jr sponsorship also includes Chef Boyardee taking an associate sponsor role for the 2026 campaign, cementing a strong collaboration that puts the iconic pasta brand in the NASCAR spotlight.
Details of the Chef Boyardee Partnership
The agreement between Hyak Motorsports and Chef Boyardee highlights shared values such as dependability and engaging with fans across differing generations. Starting this February, Chef Boyardee will have prominent on-car branding as well as its logo featured on team equipment and in several fan-engagement events at the track and online. By linking a household staple with an established racing team, both groups aim to strengthen their bonds with loyal NASCAR supporters nationwide.
“We’re excited to welcome Chef Boyardee to the Hyak Motorsports family. They’re a brand everyone knows, and bringing them into NASCAR is something the entire team is looking forward to,”
said Stenhouse Jr., No. 47 driver.
“We’re ready to start the season off strong and represent Chef Boyardee throughout the year,”
Ricky Stenhouse Jr., Driver.
Sponsorship to Debut at Key NASCAR Races
The much-anticipated Chef Boyardee paint scheme will be unveiled at the NASCAR Clash on Sunday, February 1, at Bowman Gray Stadium in Winston Salem, NC. The sponsorship continues at the Daytona 500—one of the sport’s showcase events—which is especially meaningful for Stenhouse Jr., who clinched the Daytona 500 victory in 2023. His impressive record in superspeedway racing makes these high-profile events a fitting launchpad for Chef Boyardee’s renewed NASCAR presence.
“Ricky has been an incredible ambassador for our brands in the 12 years that we have been sponsoring his car in the Cup Series,”
stated Henk Hartong, CEO of Brynwood Partners.
“We are excited to bring Chef Boyardee back to the track at Daytona and Talladega this season, both places where Ricky has taken the checkered flag previously. We look forward to bringing the Chef Boyardee 47 to Victory Lane at Daytona in February,”
Henk Hartong, CEO of Brynwood Partners.
Following Daytona, the distinctive Chef Boyardee No. 47 Chevrolet will race at Talladega Superspeedway in Alabama on April 26. Both sites have been the scene of previous Stenhouse Jr. wins, heightening anticipation among his fans and promising significant race-day exposure for the brand.
Engagement Beyond the Track
The Ricky Stenhouse Jr sponsorship with Chef Boyardee extends past race day, encompassing digital and social content, exclusive behind-the-scenes storytelling, and interactive activities for fans. These efforts are designed to reinforce the connection between Chef Boyardee, Hyak Motorsports, and the extended NASCAR community, ensuring that the partnership has a far-reaching impact both at events and online.
By uniting a classic brand with a renowned team and driver, this sponsorship aims to ignite energy among fans and create memorable moments throughout the 2024 season and beyond. The collaboration signals a positive direction not just for Chef Boyardee and Hyak Motorsports, but for sponsors looking to engage NASCAR’s passionate audience through innovation and tradition.
