Costa Oil 10-Minute Oil Change, a rapidly expanding company in the quick-lube sector, has partnered with Rick Ware Racing (RWR) as the main sponsor for this weekend’s NASCAR Cup Seriesrace at Iowa Speedway in Newton. The sponsorship will highlight the No. 51 Ford Mustang Dark Horse, piloted by Cody Ware, during the Iowa Corn 350, slated for Sunday at 3:30 p.m. EDT, with live broadcasts on USA Network and SiriusXM <a href="https://www.big14news.com/nascar/”>NASCAR Radio.
Highlights of the Partnership and Brand Visibility
With over 65 locations nationwide, Costa Oil promotes no-appointment, fast, drive-through oil changes that take approximately 10 minutes. This sponsorship not only enhances brand exposure during the race but also reinforces Costa Oil’s presence across multiple markets. Rick Ware’s significant role in fostering strategic, long-term alliances has elevated this collaboration beyond a typical sponsorship deal.
“We’re thrilled to be back on track as a primary sponsor of the No. 51 car at Iowa Speedway with Cody Ware and Rick Ware Racing,”
said Costa Kapothanasis, CEO of Costa Oil.
“We won with RWR and Carson Ware in a Pro Late Model on the CARS Tour, and it’s a relationship that has grown with Carson in the NASCAR Xfinity Series and now with Cody in the NASCAR Cup Series.”
“Every time our car hits the track, it builds awareness that directly benefits our franchisees and lends even more credibility to us as we continue scaling into a nationally recognized brand. It’s a true alliance.”
Strategic Importance of Iowa for Costa Oil’s Regional Presence
Iowa holds special significance for Costa Oil as the company operates multiple 10-Minute Oil Change outlets within the state, including one conveniently located less than ten minutes from Iowa Speedway at 1217 1st Ave. East in Newton. This proximity emphasizes the synergy between corporate reach and race-day marketing efforts.
“Our initial collaboration with Carson Ware in the Xfinity Series was more than a marketing opportunity – it helped set the tone internally for what this partnership means,”
explained Brandon Cornelius, Chief Operating Officer of Costa Oil.
Image of: Cody Ware
“When our team gathered earlier this year at Pocono to support RWR at that race, it brought a renewed sense of pride and culture throughout the organization. Now, taking that next step to be a full primary at Iowa, it’s the kind of milestone that feels like a dream realized for all of us at Costa Oil.”
The Vision and Values Driving Costa Oil’s Growth
Founded in 2013, Costa Oil aims to be America’s leading provider of quick automotive services, combining speed and quality. Their offerings include complimentary services such as fluid top-offs and tire-pressure checks, ensuring customers and fleet managers can return to the road swiftly without compromising service reliability.
“We’re proud to showcase Costa Oil’s first primary race partnership with RWR this weekend at Iowa,”
said Rick Ware, team owner.
“They’re a fast-growing company that’s changing the game in the quick-lube space by focusing on speed, convenience and customer care – all values we live by in motorsports. Costa Oil is a brand that shares our drive to grow, compete and deliver results.”
The Road Ahead: Expanding the Presence of Costa Oil in NASCAR
This sponsorship marks an important milestone for both Costa Oil and Rick Ware Racing, linking rapid service innovation with the excitement of NASCAR competition. As the partnership deepens, it is expected to increase brand recognition, support franchise growth, and enhance fan engagement through future racing events.
Race fans and potential customers interested in locating a Costa Oil 10-Minute Oil Change can visit the company’s website to find locations or inquire about franchising opportunities.
