Dale Earnhardt Jr., known for his outspoken nature regarding NASCAR’s decisions, recently voiced concerns about the new Driver Ambassador Program and its exclusions. He emphasized that the program overlooks valuable promotional efforts like Denny Hamlin’s weekly podcast, which plays a significant role in connecting drivers with fans and promoting the sport.
The Driver Ambassador Program, introduced by NASCAR in 2025, is designed to reward drivers with financial incentives based on their promotional involvement. Points are awarded according to the time drivers dedicate to official marketing and fan engagement events. Joey Logano currently leads the program, having earned a $1 million prize for his promotional activities during the first half of the season. Kyle Larson, Ryan Blaney, and Daniel Suárez are also among the top performers.
Earnhardt Highlights the Value of Podcasts in NASCAR Promotion
The discussion began when Joey Logano shared a post about his appearance on Jimmy Kimmel Live. Earnhardt responded with a humorous GIF related to a past Darlington race, drawing attention to Logano’s leading position in the marketing program. However, Earnhardt and fans soon pointed out that Denny Hamlin was not receiving any points for hosting his weekly podcast, Actions Detrimental.
The podcast, produced by Dirty Mo Media—the same company behind Earnhardt Jr.’s own podcast—covers race analyses, major NASCAR stories, and fosters fan engagement. Earnhardt stressed the importance of recognizing podcasts as a valid means of sport promotion:
Image of: Denny Hamlin
“Amen! Weekly podcasts should mean more in the grand scheme of things.”
—Dale Earnhardt Jr.
Earnhardt’s Perspective Carries Weight in NASCAR Circles
Earnhardt’s viewpoint resonates due to his deep involvement in the sport as a NASCAR Hall of Famer and an owner in the Xfinity Series. His experience and continued dedication to NASCAR lend credibility to his argument that the current program should broaden its scope of promotional activities rewarded. Whether drivers engage audiences through major national television appearances or through loyal podcast followings, their efforts contribute to NASCAR’s growth.
As the Driver Ambassador Program is still evolving, feedback like Earnhardt’s may influence how NASCAR adjusts its criteria. For now, his call to include podcasts such as Hamlin’s as recognized promotional contributions stresses the need for a more inclusive approach to encouraging driver engagement.
Implications for NASCAR’s Marketing Strategy and Driver Incentives
The ongoing conversation around the Driver Ambassador Program highlights how NASCAR could better support drivers who actively promote the sport through diverse platforms. Acknowledging podcasting as a promotional tool would not only reward drivers like Hamlin but also reflect the shifting ways fans consume content and interact with NASCAR personalities. This recognition could encourage more drivers to expand their outreach, enhancing fan connection and growing the sport’s audience.
Ultimately, Earnhardt’s comments suggest NASCAR’s promotional efforts must evolve alongside media trends to maintain relevance and adequately reward drivers who help broaden the sport’s reach and appeal.
Our Reader’s Queries
Q. How did Denny Hamlin get so rich?
A. Denny Hamlin began racing full-time in the Cup Series in 2006 with Joe Gibbs Racing. Since then, he has achieved a remarkable career with 51 Cup Series wins. Hamlin has also won the Daytona 500 three times in 2016, 2019, and 2020, and he has earned millions of dollars.
Q. Did Denny Hamlin and Jordan Fish get married?
A. Denny Hamlin is set to marry Jordan Fish. From a young age, Jordan loved dancing and it led her to join the Charlotte Bobcats’ dance team. The NBA team later renamed itself the Charlotte Hornets. During one of her performances at a Bobcats game, she crossed paths with Hamlin.
Q. How did Denny Hamlin get rich?
A. Denny Hamlin’s net worth is about $65 million, thanks to his achievements in racing, endorsement deals, team ownership, and real estate investments. Whether driving or managing a team, Hamlin consistently makes smart decisions both in racing and business.
