Joe Gibbs Racing has announced a multi-year sponsorship deal with Bob’s Discount Furniture to support Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series, beginning with their first primary race at Iowa Speedway on August 3. This marks Bob’s Discount Furniture’s debut in motorsports sponsorship, tying its brand with Hamlin and the Joe Gibbs Racing team.
Bob’s Discount Furniture Expands Market While Entering NASCAR Sponsorship
Bob’s Discount Furniture, one of the largest and rapidly growing furniture retailers in the U.S., offers a range of home furnishings at consistently low prices. Known for its distinctive shopping experience, including free in-store cafes, Bob’s operates nearly 200 outlets across 26 states and plans to open 20 new locations in 2025. Six of these will launch in North Carolina, reflecting the company’s strategy to expand its presence in the Southeast while engaging customers through exciting experiences linked to this partnership.
Grand Opening Event Scheduled in Winston-Salem Featuring Denny Hamlin
Hamlin and Joe Gibbs Racing will take part in a grand opening celebration for the new Bob’s Discount Furniture store in Winston-Salem, North Carolina, on July 17 at 1 p.m. ET. The event will include a VIP autograph session with Hamlin, live entertainment, giveaways, and a first look at the No. 11 Toyota Camry XSE adorned with Bob’s Discount Furniture branding, set to compete at Iowa Speedway.
Joe Gibbs Expresses Enthusiasm for Partnership and Expansion in North Carolina
We are thrilled to partner with Bob’s Discount Furniture,
said Joe Gibbs, owner of Joe Gibbs Racing.
Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.
Official Furniture Retailer Role and Integration Plans Explained
The collaboration designates Bob’s Discount Furniture as the Official Furniture Retailer for Hamlin and the No. 11 Cup Series team. Bob’s will be featured as a primary sponsor in several races and maintain a full-season associate partner presence on the No. 11 Toyota. The partnership will launch immediately with plans for cross-promotional activities, community engagement efforts, and in-store experiences that bring elements of the racing world to Bob’s customers.
Bob’s CEO Highlights Shared Values and Regional Significance
Partnering with Joe Gibbs Racing is a natural fit for Bob’s,
said Bill Barton, President and CEO of Bob’s Discount Furniture.
We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.
Denny Hamlin’s Career Milestones Reflect Team’s Winning Legacy
Denny Hamlin is in his 20th full-time NASCAR Cup Series season and ranks 12th in all-time wins with 57 victories, including three this year. His notable achievements include winning the Daytona 500 in 2016, 2019, and 2020, the Southern 500 three times (2010, 2017, 2021), and the Coca-Cola 600 in 2022. Despite missing a recent race in Mexico City due to the birth of his third child, Hamlin holds fifth place in the 2024 Cup Series standings after 16 races.
Hamlin Looks Forward to Creative Collaboration With Bob’s Discount Furniture
We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,
said Hamlin.
If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.
Partnership Expected to Boost Brand Presence and Fan Engagement
This alliance between Joe Gibbs Racing and Bob’s Discount Furniture strengthens both brands’ connections with communities and fans, combining the performance and reliability valued in NASCAR with Bob’s commitment to affordable and stylish home goods. The partnership promises to generate new promotional opportunities, deepen fan interaction, and support Bob’s ongoing growth into key markets, especially in the Southeast region.
