Distributor Wire & Cable (DWC), a leading supplier of specialty electrical wire and cable, has announced a partnership with Richard Childress Racing (RCR) for a multi-car venture in the NASCAR O’Reilly Auto Parts Series. Based in Aurora, Colorado, DWC will serve as a primary sponsor on the No. 2 Chevrolet driven by Jesse Love and the No. 21 Chevrolet piloted by Austin Hill throughout the 2026 season. This collaboration supports DWC’s commitment to the Jesse Love NASCAR sponsorship effort.
Company’s Commitment to Customers and Racing Excellence
Travis Williams, CEO of Distributor Wire & Cable, emphasized the company’s customer-focused approach in this sponsorship:
“Every decision we make comes back to one question: does this help our customers win? Our new sponsorship of the No. 2 and No. 21 Chevrolets with Richard Childress Racing is no different,”
he said.
“It gives us a platform to bring key customers together, strengthen the relationships that drive our business, and show them that we’re committed to going further than the competition. When our customers succeed, we succeed. That’s not a slogan. It’s how we operate.”
DWC prides itself on streamlining specialty wire and cable transactions, ensuring accuracy and timely delivery from initial quotes through final shipment. Their goal is to maximize efficiency for customers, saving time and reducing hassles in the purchasing process.
Racing Season and Driver Achievements
During the 2026 NASCAR O’Reilly Auto Parts Series, DWC will prominently feature on select races as the main sponsor for the two Chevrolets driven by Jesse Love and Austin Hill. Both drivers have strong track records in NASCAR’s second-tier series under the RCR banner. Jesse Love is entering the season as the defending series champion, while Austin Hill secured the regular season title in 2023, underscoring the team’s competitive edge.
RCR Welcomes DWC Partnership
Mike Verlander, president of Richard Childress Racing, expressed enthusiasm about this collaboration:
“We welcome Distributor Wire & Cable to Richard Childress Racing and look forward to utilizing our NASCAR O’Reilly Auto Parts Series program to help drive brand awareness and maximize customer engagement,”
Verlander said.
“DWC’s highly driven team of wire and cable professionals aligns with the dedicated professionals driven to perform at RCR.”
Upcoming Race and Broadcast Details
The partnership will officially launch with Jesse Love competing in the No. 2 DWC Chevrolet at Phoenix Raceway on Saturday, March 7. The race will be broadcast live on the CW Network starting at 7:30 p.m. ET, marking the beginning of the season where DWC’s presence will be seen through multiple events.
Looking Ahead
This partnership between Distributor Wire & Cable and Richard Childress Racing reflects a shared dedication to precision, teamwork, and success, both on the track and within the customer relationships that drive DWC’s business. As Jesse Love and Austin Hill pursue another successful season, the sponsorship highlights the growing synergy between the motorsport industry and specialty product suppliers, promising increased visibility and engagement throughout the 2026 NASCAR schedule.
