Cole Custer Bio
Early Life and Background
Cole Matthew Custer was born on January 23, 1998, in Ladera Ranch, California. He began his racing journey at the young age of four, competing in quarter midget races. His early exposure to motorsports came from his family, particularly his father, Joe Custer, who is the president of the Haas Factory Team. Cole attended Tesoro High School, where he balanced his education with his burgeoning racing career.
Custer’s talent became evident early on when he won the USAC National Focus Young Guns Championship in 2011. The following year, he transitioned to late models, achieving ten victories and earning Rookie of the Year honors. His impressive performances laid the groundwork for a successful career in NASCAR.
Path to NASCAR
Custer made his debut in the K&N Pro Series East in 2013, where he quickly made a name for himself by becoming the youngest winner in series history at just 15 years old. This victory at Iowa Speedway showcased his potential and marked the beginning of his ascent through the ranks of NASCAR.
In 2014, Custer joined the NASCAR Camping World Truck Series, where he became the youngest winner in the series’ history at the age of 16. His early achievements caught the attention of major teams, leading to opportunities in higher series, including the NASCAR Xfinity Series and eventually the NASCAR Cup Series.
Cole Custer Career
Early Career (2014–2016)
Custer’s early career in the NASCAR Camping World Truck Series began with Haas Racing Development in 2014. He made an immediate impact by winning the UNOH 175 at New Hampshire Motor Speedway, solidifying his status as a rising star. Over the next few years, he continued to develop his skills, competing full-time for JR Motorsports in 2016 and finishing strong in the series.
His time in the Truck Series was marked by notable performances, including multiple top finishes and a reputation for being a fierce competitor. This foundation set the stage for his eventual transition to the Xfinity Series.
NASCAR Xfinity Series Breakthrough (2017–2019)
Custer made his full-time debut in the NASCAR Xfinity Series in 2017, driving for Stewart-Haas Racing. He quickly established himself as a contender, finishing second in the points standings in 2019 after a series of impressive wins, including races at Fontana, Richmond, and Kentucky. His ability to lead laps and perform under pressure showcased his talent and determination.
In 2019, Custer’s victory at Homestead-Miami Speedway marked his first Xfinity Series win, and he continued to build on that success with additional wins throughout the season. His performances earned him a spot in the Championship Four, further solidifying his reputation as a top driver in the series.
NASCAR Cup Series Stint (2020–2022)
Custer made his NASCAR Cup Series debut in 2020, driving the No. 41 Ford for Stewart-Haas Racing. He achieved his first Cup Series victory at the Quaker State 400, becoming the first rookie to win a non-shortened race since 2007. This victory not only secured his place in the playoffs but also earned him the Sunoco Rookie of the Year honors.
Despite facing challenges in the following seasons, including inconsistent results and missing the playoffs in 2021, Custer remained a competitive driver. He returned to the Xfinity Series in 2021 and 2022, achieving further success and solidifying his status as a versatile racer.
Haas Factory Team Era (2023–Present)
In 2023, Custer returned to the Xfinity Series, driving the No. 00 for Stewart-Haas Racing. He had a standout season, winning the NASCAR Xfinity Series Championship and the Regular Season Championship in 2024. His ability to consistently perform at a high level and secure victories demonstrated his growth as a driver.
Custer’s success continued into 2024, where he maintained a strong presence in the series, achieving multiple wins and finishing consistently in the top ranks. His performance has positioned him as a key driver for the Haas Factory Team as they look to build on their success in the coming seasons.
Race Car Driver Style and Strengths
Custer is known for his strategic racing style, often demonstrating a keen ability to read the track and adapt his approach during races. His experience across multiple series has honed his skills, making him a formidable competitor in both the NASCAR Cup Series and Xfinity Series.
Notable Achievements and Milestones
Custer’s career is highlighted by significant achievements, including the 2023 NASCAR Xfinity Series Championship and the 2020 NASCAR Cup Series Rookie of the Year award. His record as the youngest winner in both the Truck Series and K&N Pro Series showcases his early talent and potential.
Cole Custer Career Wins
Custer has achieved notable success across various NASCAR series, with a total of 15 wins in the Xfinity Series and 2 wins in the Truck Series. His ability to compete at a high level has made him a respected figure in the sport.
Current NASCAR Cup Series Highlights
In the NASCAR Cup Series, Custer has secured 1 win, with his first victory coming at the Quaker State 400 in 2020. His top finishes include multiple top-ten placements, showcasing his competitiveness in the series.
Previous NASCAR Xfinity Series Achievements
Custer’s Xfinity Series career includes 15 wins, with his most recent victory occurring during the 2023 season. His championship win in 2023 solidified his status as a top driver in the series, and he continues to be a strong contender in the 2024 season.
Cole Custer Family
Family Background and NASCAR Lineage
Cole Custer is the son of Joe Custer, who serves as the president of the Haas Factory Team. His family’s involvement in motorsports has played a significant role in shaping his career and providing him with opportunities in the racing world.
Personal Life
Custer is married to Kari Custer, and the couple welcomed their first child, a son, in July 2024. His family life remains a priority as he balances his racing career with personal commitments.
2025 Season Performance
As Custer returns to the NASCAR Cup Series in 2025, he aims to build on his previous experiences and successes. Starting the season with a 21st place finish at the Daytona 500, Custer faces challenges but has shown potential with strong performances, including an eighth-place finish in Mexico. With a focus on consistency and improvement, he looks to make a significant impact in the upcoming races and secure a spot in the playoffs.
