Seven-time NASCAR Cup Series champion Jimmie Johnson is broadening his career by signing with the prominent Hollywood agency WME (William Morris Endeavor). This partnership, announced in late May 2025, aims to expand Johnson’s presence beyond racing into entertainment, entrepreneurship, and brand collaborations.
WME, known for representing major figures across movies, television, and music, will now also manage Johnson and his Legacy Motor Club team. The agency plans to leverage its extensive connections to help Johnson secure new sponsorships, create media projects, and explore diverse business opportunities outside the realm of NASCAR.
Unlocking New Opportunities in Entertainment and Business
This alliance provides Johnson with access to influential networks ranging from top-tier brands to entertainment studios, opening possibilities for him to feature in documentaries, television series, or fresh business partnerships. Johnson’s relationship with WME is designed to build his brand and business reach both as a racer and entrepreneur.
“.@JimmieJohnson has signed with Hollywood agency @WME to represent him and @LEGACYMotorClub in all areas, a move that should build his business empire off the track and could also help the team with sponsorship and other commercial efforts. pic.twitter.com/lbZcq1AvqG
— Adam Stern, Sports Reporter
The partnership is expected to expand Johnson’s influence through his team ownership, entrepreneurial efforts, and media ventures, including his well-regarded SiriusXM podcast Never Settle, which he co-hosts with Marty Smith.
Legacy Motor Club’s Growing Commercial Success
Legacy Motor Club has already demonstrated considerable success in attracting major sponsorships. The team secured a multi-year deal with Dollar Tree and Family Dollar, marking one of the largest sponsorship agreements within the NASCAR series. Additionally, Legacy Motor Club has developed innovative collaborations with companies such as Carvana and AdventHealth.
Johnson’s focus has notably shifted toward building a wider business empire encompassing real estate, hospitality, and media under his company, Charlie Meatball Productions. He is investing in diverse property markets nationwide while simultaneously increasing his role as a podcast host and media personality.
Collaborations Across Industries Enhance Johnson’s Brand
Another significant element of Johnson’s growth strategy includes partnerships with celebrities from other sports, such as NBA legend Shaquille O’Neal. Their joint venture with Carvana highlights Johnson’s ability to generate unique projects by uniting star power from different professional arenas.
Collaborating with WME will allow Johnson to attract sponsors from varied industries while potentially developing original content like TV shows or documentaries, thus broadening his entertainment footprint.
Balancing Racing with Business Expansion
Though Johnson continues to compete part-time and manage the Legacy Motor Club, his deal with WME signals a serious commitment to expanding his career beyond the racetrack. As a businessman and entertainer, Johnson is positioning himself for continued growth, with WME’s support promising expansive opportunities across sports and entertainment industries going forward.
