Jimmie Johnson’s Legacy Motor Club has secured a significant sponsorship extension with retail giant Dollar Tree, confirming their collaboration through the 2028 NASCAR Cup Series seasons. This agreement guarantees Dollar Tree’s branding presence on the team’s cars for the next three years, reinforcing the partnership that benefits both the team and the retailer due to NASCAR’s extensive fan base worldwide.
Dollar Tree, valued at a market capitalization of $22.365 billion, first teamed up with Legacy Motor Club at the start of 2024. The multi-year deal covers all 38 NASCAR Cup Series races annually. Under the renewed contract, Dollar Tree will sponsor the No. 42 car driven by John Hunter Nemechek, as well as the No. 43 car piloted by Erik Jones, maintaining consistent exposure for both drivers through the 2028 season.
The announcement was initially shared by NASCAR insider Bob Pockrass on social media, followed by an official statement from Dollar Tree’s Chief Merchandising Officer, Rick McNeely.
“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028. This continued collaboration puts our brand in front of millions of loyal NASCAR fans and gives us the opportunity to drive deeper engagement with customers in a bold, high-energy environment. We’re looking forward to what’s ahead with Jimmie Johnson, John Hunter, Erik, and the entire LEGACY Motor Club team,” said Rick McNeely, Chief Merchandising Officer, Dollar Tree.
Comments from Team Leadership on the Importance of the Sponsorship Renewal
The CEO of Legacy Motor Club highlighted the pivotal role of this extended sponsorship in supporting the team‘s strategies and performance objectives. Securing Dollar Tree’s backing through 2028 is expected to provide the financial stability necessary to enhance team operations and intensify their championship pursuit in upcoming seasons.
Drivers Express Enthusiasm Over Continued Dollar Tree Support
Both John Hunter Nemechek and Erik Jones, drivers of the No. 42 and No. 43 cars respectively, shared their appreciation for the renewed partnership with Dollar Tree. Their statements reflect the motivation and confidence this sponsorship brings to the team as they compete in the demanding NASCAR Cup Series.
“It’s an honor to continue carrying the Dollar Tree brand on our cars. Their support helps us deliver results on track, bring value back to their vendor partners, and helps build fandom of the Club.” John Hunter Nemecheck said
“Having such a recognizable brand like Dollar Tree with us for years to come gives the CLUB stability and energy. We are building a legacy together and hope to enjoy success for years to come.” Erik Jones added
While Jimmie Johnson, co-owner of the team, has not yet publicly commented on the extension, it is anticipated that he shares the enthusiasm given his longstanding commitment to the team’s growth and achievement.
Upcoming Races and Current Standings for Legacy Motor Club Drivers
The drivers are set to return to the track at the upcoming Cup Series race at Sonoma Raceway, carrying the Dollar Tree branding with them. Presently, John Hunter Nemechek holds the 20th position in the Cup Series standings, while Erik Jones ranks slightly higher at 17th, both striving to improve their placements as the season progresses.
Impact of the Sponsorship Deal on Legacy Motor Club’s Future
The extension of the Dollar Tree sponsorship deal until 2028 substantiates a strong, stable partnership that supports Legacy Motor Club’s aspirations to compete at the highest level of NASCAR. With solid financial backing and brand exposure, the team is poised to enhance its competitiveness and visibility, which is likely to attract further opportunities and fan engagement in the seasons ahead.
