Joey Logano has discovered a surprising fanbase in Mexico, proving NASCAR’s international appeal extends beyond the United States. During NASCAR’s first major event in Mexico, Logano learned that he ranks as the second most popular driver in the country, a fact he shared with disbelief and amusement.
A Closer Look at Logano’s Rising Popularity South of the Border
While Daniel Suárez naturally commanded the spotlight as the local favorite, Logano found himself a distant but notable runner-up in fan admiration. Speaking with SiriusXM NASCAR Radio, he reflected on the passionate Mexican fans who displayed an impressive knowledge of the sport and his career.
These people are passionate. Like, they were die-hard NASCAR fans and knew everybody. Like they knew the whole field. Here’s a surprise for everybody. I’m like the second-most popular driver in Mexico. After Daniel Suarez, I’m a distant second. But I’m second. I didn’t know what to think, guys.
—Joey Logano, NASCAR Driver
Logano described his experience at a driver introduction parade, noting the overwhelming presence of fans and signs supporting his No. 22 car. The warm reception was unexpected and left him unsure of how to respond.
I had a little driver intro parade thing they take you around. There is a ton of Shell stuff everywhere. People with signs #22 Joey Logano — all this stuff. People love me here. Don’t know why. I love them too. I really didn’t know what to think. I didn’t know how to handle it. It was a very unique situation for me,
he said.
Contrasts Between Fan Reception in Mexico and the U.S.
Logano’s popularity in Mexico contrasts sharply with the reception he often receives in the United States, where he is sometimes viewed as a villain on the track. Despite winning three Cup Series titles, including two in the last three seasons, and accumulating 37 career victories, he still faces consistent boos from American fans. Some attribute the negative reactions to his aggressive racing style and candid personality, which can alienate fans even as he racks up achievements.
This tension recently surfaced during Logano’s outburst at teammate Austin Cindric following a race at Talladega, highlighting the complexities of his public image. Reflecting on this dynamic, Logano told SpeedFreaks,
I wish I knew [why he gets booed].
He suggested that early mistakes in his career and the way he handled challenges may have contributed to lingering fan resentment.
Logano’s Focus Remains on Respect Within the Sport
Despite the mixed crowd reactions, Logano prioritizes the respect he earns from those closest to him, valuing the opinions of his team, family, and fellow competitors over public applause. His experience in Mexico illustrated that while fan sentiment can vary widely, there are pockets of passionate supporters who appreciate his efforts and impact on the sport.
This newfound enthusiasm in Mexico could signal increasing international interest in NASCAR, promising fresh opportunities for drivers like Logano to expand their fanbases beyond traditional markets, even as they continue navigating the challenges of complex reputations at home.
