Joey Logano, a dominant figure in NASCAR‘s next-gen era and a two-time champion, recently collaborated with his daughter to raise awareness about child safety in vehicles. This effort, aligned with the focus keyword Joey Logano Child Safety, was launched during Child Passenger Safety Week, highlighting the importance of securing children properly in car seats.
Partnership with Ad Council and NHTSA Highlights Critical Safety Message
Recognized not only for his racing achievements but also for his commitment off the track, Logano joined forces with the Ad Council and the National Highway Traffic Safety Administration (NHTSA) to create a new Public Service Announcement (PSA). The moving 15-second video, featuring Logano’s daughter Emilia, urges parents to use correct car seats to protect their children while traveling.
NASCAR journalist Joseph Srigley shared this development on social media, noting the partnership between Logano, the Ad Council, and NHTSA for the Child Passenger Safety Week campaign and emphasizing the PSA’s key message.
Importance of Proper Car Seat Use Backed by Safety Statistics
Statistics from NHTSA, reported by Racing America, emphasize that appropriate car seat use significantly reduces fatal injury risks—by 71% for infants and 54% for toddlers. This data underscores the necessity for parents to choose and install car seats correctly.
Logano, who is a father of three and invested deeply in child-related causes through his Joey Logano Foundation, stresses that the choice of car seat must be tailored individually, depending on both the vehicle and the child’s size and age.
Logano Shares Personal Insights as a Parent
Reflecting on his own experience, Logano stated,
“I’m a father of three kids, and we use car seats every day. Knowing when to transition to the next one up varied for each kid. Having kids in the wrong seat can come with negative consequences, and I want to inspire other parents to ensure they know the basics on choosing the correct seat and how to properly buckle in their kids.”
– Joey Logano, NASCAR Champion
This fatherly perspective adds emotional weight to the campaign, making the safety message more relatable for parents everywhere and stressing their crucial role in protecting children on the road.
Impact and Future Outlook for Child Safety Awareness
By leveraging his status as a respected driver and role model in NASCAR, Logano’s involvement could enhance public attention around child passenger safety, encouraging more parents to follow safety recommendations. As this PSA gains traction online, it has the potential to reduce preventable injuries and save lives, especially during travel to and from events like the Daytona 500, where Logano has long been a key figure. Continued partnerships between sports figures and safety organizations may lead to stronger community engagement and increased awareness in the future.
#NASCAR… @JoeyLogano has partnered with @AdCouncil and the National Highway Traffic Safety Administration for a 'Child Passenger Safety Week' PSA, reminding parents to secure kids in the proper car seat.
The 15-second ad includes an appearance from Logano's daughter, Emilia: pic.twitter.com/7ecCf6AQLH
— Joseph Srigley (@joe_srigley) September 25, 2025
