Dorman Products, Inc. and Spire Motorsports have solidified their partnership by naming Dorman the primary sponsor for Justin Haley and the No. 7 Spire Motorsports Chevrolet in the NASCAR Cup Series event at Pocono Raceway on Sunday, June 22. This collaboration highlights the connection between Justin Haley, Dorman, Spire Motorsports, and the dedicated NASCAR community.
Strengthening Ties Between Dorman and Spire Motorsports
The sponsorship reflects Dorman’s strategic effort to engage with NASCAR’s passionate and automotive-focused fan base through the No. 7 Chevrolet entry. The announcement also extends a five-year relationship between Dorman Products and Spire Motorsports, during which Dorman has been an associate sponsor for the team, particularly at Pocono Raceway.
Steve Gisondi, Vice President of Marketing at Dorman, emphasized the value of this partnership, stating,
“Our sponsorship with Spire Motorsports is something we put a lot of value in — not just for the exposure, but for what it represents. It’s a connection to a passionate community that shares our love for cars, performance, and problem-solving. Partnering with Spire Motorsports allows us to celebrate that shared spirit and be a part of incredible events like the Pocono race.”
Justin Hall, Director of Marketing for Dorman, also shared his perspective on the sponsorship, saying,
“This marks our fifth year partnering with Spire Motorsports and the No. 7 car at Pocono.”
He added,
“This race delivers top-tier brand exposure, and we’re excited to be a part of this year’s event with Spire.”
Justin Haley’s Performance and Season Outlook
Justin Haley, aged 26, made NASCAR history by claiming the first-ever Cup Series victory for Spire Motorsports in a weather-shortened race at Daytona International Speedway in 2019. Returning for his second stint with Spire Motorsports during the final seven races of the 2024 season, Haley has continued to build momentum into 2025.
In the first 15 races of the 2025 season, Haley’s best finish was 10th place at Homestead-Miami Speedway, alongside four other top-15 finishes. Looking ahead, he anticipates gaining more traction at the upcoming race in Mexico City before competing at Pocono Raceway in the Dorman-sponsored No. 7 Chevrolet.
Impact of the Partnership on the NASCAR Community
This renewed sponsorship between Justin Haley, Dorman Products, and Spire Motorsports represents a meaningful collaboration that bridges a shared passion for racing and automotive excellence. As Dorman continues to deepen its relationship with Spire Motorsports, the partnership is poised to offer significant brand visibility and reinforce connections within the NASCAR fan community at high-profile events like the Pocono race.
