Kyle Larson, the 2021 NASCAR Cup Series champion, recently spoke out against one of the sport’s longest-standing fan traditions, expressing a harsh view of the Martinsville hot dog during a Julian Edelman podcast episode. Known for his candid opinions, Larson has also criticized the film Talladega Nights for negatively impacting <a href="https://www.big14news.com/nascar/”>NASCAR’s image. His latest comments target the iconic hot dog served at the Martinsville Speedway, a staple offering at races held on the famous short track.
The Martinsville hot dog is well-known for its bright red casing, traditionally topped with onions, coleslaw, mustard, and chili, all priced at just $2—an affordable contrast to other racetrack concessions. This food item has become so inseparable from Martinsville that, during a 2004 sale of the track from the Earles family to the International Speedway Corporation, former NASCAR chairman and CEO Bill France Jr. famously asked,
“You’re not going to screw up the hot dog, right?”
underscoring its cultural significance to the sport.
Historical Context and Crew Members’ Traditions at Martinsville
Clay Campbell, the president of Martinsville Speedway, has shared insights into longstanding traditions surrounding the track’s concessions. He recalled spotting hash marks carved onto support beams in the garage stalls built along the backstretch around the turn of the century. These marks, initially puzzling to Campbell, turned out to be a tally of how many hot dogs had been sold by the crew members, a quirky measure of the track’s enduring race day culture.

Larson’s Direct Disapproval of Martinsville’s Hot Dogs
While many fans embrace the Martinsville hot dog as a cherished race day staple, Kyle Larson expressed a different opinion. On the same podcast, Larson described the hot dogs as “disgusting,” noting their unnaturally red color and questioning what dyes might be used. His blunt critique marks a rare public challenge to an element many consider part of NASCAR’s identity, revealing Larson’s willingness to confront revered traditions in his candid commentary.
Earlier in the week, Larson shared his troubled views on the 2006 movie Talladega Nights, which he believes damaged NASCAR’s reputation by portraying it as joke-worthy entertainment. He said,
“That’s gotta be one of the most popular racing movies. But I feel like the rest of the world, that’s what they think of our sport now,”
highlighting his concern over public perception of NASCAR.
Broader Implications for NASCAR’s Image and Traditions
Kyle Larson’s outspoken views continue to generate discussion within the NASCAR community about how traditions and portrayals shape the sport’s reputation. As a prominent Cup Series driver, his criticisms of both cultural staples like the Martinsville hot dog and media like Talladega Nights point to a deeper unease about NASCAR’s direction and public image. These remarks may encourage fans and officials alike to reconsider how long-held customs influence the sport’s appeal and future growth.
