NASCAR and Formula One have long been premier motorsport series attracting loyal audiences, but in recent years F1’s popularity has surged significantly in the United States. Kyle Larson, the Hendrick Motorsports driver, recently discussed how this growing interest in Formula One presents challenges for NASCAR’s expansion within its home market. Larson highlighted the impact of F1’s increasing visibility driven by factors such as high-budget technology and its global appeal.
During an appearance on the Field Day podcast hosted by Adam Garfield, Larson explained that while NASCAR continues to grow, the pace might be slowed down by Formula One’s rising profile in America.
I don’t know if it’s taken it (NASCAR’s growth and audience) away. Maybe at times it makes it harder for us to grow as quickly as we want to. We’re in a growth but I think it maybe could be steeper.
—Kyle Larson, Driver
Kyle Larson on NASCAR’s Strengths Versus F1’s Global Appeal
Larson acknowledged the advantages Formula One holds, especially through massive financial investments and celebrity involvement, lending F1 a distinct “cool factor” that NASCAR currently lacks. He contrasted the two series by noting NASCAR’s more thrilling on-track action involving actual overtaking and intense competition for the lead. Larson criticized F1’s reliance on technology like DRS (Drag Reduction System) to enable passing, suggesting it diminishes the authenticity of racing.
I just think F1 has that cool factor because there’s just billions of dollars in it. Celebrities show up and all that. The technology in the cars is crazy. But if you’re looking for pure racing, our product is amazing. There’s actual passing. There are battles for the lead. Formula One, they have to have DRS to even allow passing. That kind of makes it fake in my opinion,
Larson added.
Despite F1’s glamorous image, Larson emphasized that NASCAR demands a high level of technical skill. The stock car series has been actively working to regain fan enthusiasm reminiscent of its peak decades ago through new initiatives and more exposure.
Steps NASCAR Is Taking to Boost Its Appeal
In response to Formula One’s expanding influence, NASCAR has adopted strategies to enhance its global reach and fan engagement. Like F1’s successful Netflix series, NASCAR launched its own documentary, Full Speed, aimed at drawing in new viewers. Additionally, NASCAR hosted its first international points-paying Cup Series race in Mexico City, signaling efforts to grow beyond traditional markets.
Whether these initiatives will help NASCAR remain competitive against F1’s aggressive stateside push remains uncertain, but they show the stock car series’ commitment to evolving and appealing to a broader audience.
Speculation Surrounding Kyle Larson’s Potential Future in Formula One
Kyle Larson’s recent debut in the IndyCar Series at the Indianapolis 500 has sparked rumors about a possible transition to Formula One racing. Recognized as one of NASCAR’s greatest drivers, many believe Larson has the talent to compete at the highest level in open-wheel racing, including F1.
However, Larson shared earlier this year that no offer to race in Formula One has come his way. He explained that his background in dirt tracks and oval racing may make the leap to F1 more challenging.
Never been asked to drive in F1. I think it’s tough coming from my background of dirt tracks and ovals.
—Kyle Larson, Driver
While Larson is currently satisfied competing in NASCAR and IndyCar, he admitted he would be open to the opportunity if it presented itself, showing a willingness to explore new challenges in his racing career.
