Lewis Hamilton has revealed his second capsule collection for Dior, presenting more than 20 pieces that merge workwear, performance, and streetwear styles in vibrant color combinations. The Ferrari Formula 1 driver, who became a Dior ambassador last summer, continues his partnership with the French fashion house after the departure of Dior Men artistic director Kim Jones in January.
A Diverse Collection Blending Personal Style with Dior’s Tailoring Excellence
Hamilton’s extensive capsule includes a range of items such as bucket hats, backpacks, bomber jackets, and cashmere jersey knit vests. The collection harmonizes his individual style with the refined tailoring Dior is renowned for, producing standout pieces like an officer jacket in wool cavalry twill and a multicolored zipped track jacket and pant with gradient effects. This blend of sharp design and personal flair reflects Hamilton’s evolving fashion vision.
Behind the Scenes: Hamilton Expresses Gratitude for the Creative Team
Hamilton shared insights and images from the creation process on Instagram.
“My second lifestyle capsule with Dior is here,”
he posted, expressing pride in the launch. He went on to thank the team involved:
“A heartfelt thank you to the incredible team I had the pleasure of working with – your passion, creativity, and dedication made this journey unforgettable. To everyone at the house of Dior, thank you for your patience, enthusiasm, and commitment throughout the process,”
he wrote. Furthermore, Hamilton added,
“I truly cherish the time we spent designing these pieces together. I’ve learned so much from each of you and will always be grateful. It’s always a privilege to be in a room full of such inspiring artists and thinkers.”
Feature Highlights and Celebrity Endorsements
The collection also features the B44 sneakers available in multiple colorways, distinguished by intricately designed climbing rope-inspired laces. Hamilton showcased pieces embroidered with ‘South Africa’ under the Christian Dior Couture label via his Instagram account. Notably, BTS musician Jimin has already worn items from the collection. Reality star and Formula 1 fan Jason Oppenheim engaged with Hamilton on Instagram, curious about a grey backpack he appeared with, highlighting early buzz around the release.
Artistic Collaborations and Sustainable Fabric Sourcing from Africa
Before Kim Jones left Dior Men, he spoke about his connection with Hamilton through their shared appreciation for Africa. Jones mentioned that some fabrics were sourced from Burkina Faso with an emphasis on sustainability and educational initiatives.
“Some of the fabrics were made in Burkina Faso. We’re working with someone who’s helping us source sustainable fabrics throughout the continent and really looking at what we can do to help get the next generation of people educated to be able to come work in a studio like this,”
he explained, reflecting a commitment to ethical production and creative growth rooted in African communities.
Inspiration Drawn from African Travel and the Concept of Afrofuturism
Hamilton has described how his travels across Morocco, Senegal, Mozambique, Benin, and Madagascar deeply influenced the collection’s themes. The idea of Afrofuturism—blending African culture with futuristic visions through art, science, and philosophy—resonated strongly with him. He stated,
“I heard so many incredible stories that inspired me to imagine the future of Black culture. The way we tell stories through art, science and philosophy is really special,”
and added,
“Seeing these ideas brought to life through color and movement inspired me. Being authentic to your style and communicating yourself through clothing is such a powerful feeling.”
Lewis Hamilton’s Commitment to Bringing Formula 1 to Africa
Beyond fashion, Hamilton has publicly voiced his determination to see Africa included on the Formula 1 race calendar before he retires. During the 2024 Dutch Grand Prix, he highlighted the continent’s neglected status in the sport by saying,
“We can’t be adding races in other locations and continuing to ignore Africa, which the rest of the world just takes from. No one gives anything to Africa,”
and emphasized the need for deeper awareness of the continent’s beauty and challenges:
“There’s a huge amount of work that needs to be done there,”
and
“I think a lot of the world that haven’t been there don’t realise how beautiful the place is, how vast it is. And probably they don’t even know what the countries are doing still to those places in terms of holding back.”
Efforts and Challenges Surrounding the Return of the South African Grand Prix
Discussions to reintegrate the South African Grand Prix, which last occurred in 1993, faced obstacles due to Kyalami circuit’s inability to meet current regulations. This has led to consideration of Rwanda as a potential host for Formula 1’s return to the African continent. At the 2024 Las Vegas Grand Prix, Hamilton reiterated the commitment of F1 CEO Stefano Domenicali. Regarding their conversations, Hamilton said,
“I’ve been speaking to him so much about getting the race in Africa and he’s really the one that’s promised that he’s going to make sure we get this done before I leave here, so that’s important.”
Our Reader’s Queries
Q. Is Lewis Hamilton vegan?
A. Race car driver Lewis Hamilton openly shares his passion for veganism. He is also involved in investing in plant-based businesses.
Q. Is Lewis Hamilton a vegan?
A. Lewis Hamilton says he showed that critics were wrong by doing well on a vegan diet. In 2017, Hamilton chose to become vegan even though his doctors advised against it. After making this change, he won four championships and noticed increased energy levels. Hamilton is among several professional athletes who have embraced a plant-based diet and succeeded with it.
