Lewis Hamilton marks his 41st birthday on January 7, and to celebrate, Ferrari fans can enjoy a special Lewis Hamilton Ferrari birthday discount on official merchandise. The F1 Store is offering a limited-time 10 per cent reduction on a wide selection of Ferrari kit, giving fans a chance to gear up as the new season approaches.
Special Offer Supports Hamilton’s Birthday Celebration
Starting at 9am (GMT) on Wednesday, January 7, the exclusive Lewis Hamilton Ferrari birthday discount will be available online at the F1 Store, valid until 10am (GMT) on Thursday, January 8. By using the code LEWIS10, shoppers can benefit from 10 per cent off all Ferrari merchandise—including both sale and full-price items—making this a timely celebration for fans of the racing legend.
The promotion covers a wide range of products, from official Ferrari F1 kit to the latest lifestyle apparel created with PUMA. This offer comes just as the new Ferrari lifestyle collection has launched, giving supporters fresh opportunities to show off their allegiance ahead of the upcoming F1 season.
Top Ferrari Items Included in the Exclusive Promotion
Among the standout options is the Sweat Ferrari Puma jumper, which arrives in vibrant red with the unmistakable Ferrari logo, a bold F1-inspired graphic, and a design tribute to the brand’s home base in Maranello. Customers can purchase this piece, normally priced at £86, for £77.40 after applying the LEWIS10 code at checkout.

Another highlight is the premium Puma Ferrari Hoodie in classic black, retailing at £104 but now available for £93.60 with the discount applied. The collection also features the Pumatech-X zip-up jacket, which can be secured for £77.40 instead of its regular £86 price.
To mirror Lewis Hamilton’s iconic paddock style, fans can add a pair of matching Pumatech-X jogging bottoms for £70.20, reduced from the standard price. Completing the kit, Hamilton’s official Ferrari F1 cap is on offer at an even lower price during the promotion—already marked down to £28, the No.44 cap drops further to just £25.20 when the code is used, compared to the original price tag of £41.
Also available is the oversized Ferrari team T-shirt, previously in the clearance sale at £40, now further discounted to £36 with the birthday code. The full range of Ferrari F1 gear, modelled by Hamilton throughout the 2025 season, is included in this special event.
Limited Time for Fans to Take Advantage
This Lewis Hamilton Ferrari birthday discount presents a rare chance for fans to own official Ferrari items at reduced prices in celebration of one of F1’s most prominent figures. With many pieces from the current and upcoming collections included, supporters are encouraged to act quickly before stocks run out and the promotion ends.
By taking advantage of this offer, Ferrari enthusiasts can not only embrace the legacy of Hamilton during his birthday celebration, but also get set for the 2025 season in style. The special discount acknowledges Hamilton’s impact on and off the track while bringing fans closer to the world of elite racing. Be sure to apply the code LEWIS10 at checkout on the F1 Store and secure your Ferrari gear before the event concludes at 10am on January 8.
