Formula One fans are eagerly awaiting Lewis Hamilton’s debut in a Ferrari at the British Grand Prix, set to take place at Silverstone this summer. The seven-time world champion’s homecoming in the iconic red car has created a wave of excitement across the F1 community, with many eager to witness his performance this weekend in what promises to be a historic race.
Immersive Formula One Event Bringing Ferrari’s Spirit to London
For those unable to attend the race in person, a special event will bring the thrills of the British Grand Prix to London with a distinctive Italian touch. This immersive Formula One experience is a collaboration between Ferrari and Peroni Nastro Azzurro, running from July 3 to July 5, 2025, at The Stables in Covent Garden. The event aims to capture the passion and style of Italian motorsport culture for fans of all ages.
Activities Celebrating Ferrari and British Grand Prix Enthusiasm
The three-day event offers a variety of engaging activities. Attendees can participate in a pizza masterclass led by celebrated Pizza Chef Michele Pascarella, as well as a cocktail workshop hosted by mixologist Federico Riezzo. Guests will have the chance to create their own pizzas numbered #16 and #44, inspired by Charles Leclerc and Lewis Hamilton, alongside signature beer-infused cocktails reflecting the drivers’ personalities.
In addition, interactive racing simulators will provide friendly competition with prizes up for grabs. Ferrari fans will admire a Scuderia Ferrari HP show car and replicas of the helmets worn by Hamilton and Leclerc. A curated fashion gallery will also display racing-inspired styles influenced by the drivers’ distinct looks.
Additional Experiences Inviting Fans to Immerse in Motorsport Culture
Cinema enthusiasts can enjoy screenings of films favored by Hamilton and Leclerc, including the classic Ferris Bueller’s Day Off, in a dedicated cinema room. Meanwhile, The Pit Garage bar will serve Peroni Nastro Azzurro 0.0%, offering a refreshing beverage choice complemented by music from resident DJs, enhancing the lively atmosphere throughout the event.
Statements from Organizers Highlight Passion Behind the Event
Rob Hobart, Marketing Director at Asahi UK, expressed enthusiasm about the initiative, saying,
We’re proud to bring The House of Peroni Nastro Azzurro 0.0%: Our Grid to London – an experience that embodies everything our partnership with Scuderia Ferrari HP stands for: passion, precision, and premium Italian style.
—Rob Hobart, Marketing Director, Asahi UK
Event Details and Access for Formula One Fans
The House of Peroni Nastro Azzurro 0.0%: Our Grid will be open to the public from July 3 through July 5 at The Stables in Covent Garden. Entry is free, with tickets available by signing up at Club Peroni, inviting Formula One followers to experience an immersive journey into the world of Ferrari and motorsport luxury without leaving London.
