In 2025, Lewis Hamilton joined Ferrari alongside a new press officer named Ella, marking a notable change in the F1 champion’s team. This introduction has attracted attention as Ella takes on a critical role managing Hamilton’s communications at the legendary Italian outfit.
The Emerging Presence of Hamilton’s New Press Officer, Ella
Ella has quickly become visible during race weekends, often seen walking beside Lewis Hamilton in the paddock, supporting him during media interviews, and managing interactions with fans and press. This marks a shift from Hamilton’s previous years with Mercedes, where he worked closely with press officers such as Charlotte Davies and earlier Rosa Herrero Venagas, now a senior public relations manager at Mercedes.
Ella, whose full identity remains largely private, is reportedly an Italian based in London. She comes from Hamilton’s Project 44 performance team, moving into Formula 1 without any prior direct experience in the sport, according to The Telegraph. Her discreet profile and limited public information suggest her role demands a high level of confidentiality and professionalism within the high-pressure environment of F1 communications.
The Responsibilities Entrusted to a Formula 1 Press Officer
A press officer in Formula 1 acts as the crucial point of contact between the driver and media relations. Their duties include managing daily press inquiries, drafting official communications like press releases, and handling any crisis communication if incidents arise. For a high-profile athlete like Hamilton, the position commands a balance of proactive media engagement and damage control, often under intense scrutiny.
The Core Team Supporting Lewis Hamilton in 2025
Lewis Hamilton’s support network this season goes beyond his new press officer. Long-time friend and manager Marc Hynes rejoined Hamilton’s team in 2024, overseeing race strategies and supporting Hamilton’s pursuit of championship glory. Alongside them is Angela Cullen, Hamilton’s trusted trainer and physiotherapist, who previously worked with him at Mercedes from 2016 until 2023. Cullen has been part of Hamilton’s Project 44 since the start of 2025, continuing her crucial role in his physical preparation.
Another significant addition this year is race engineer Riccardo Adami, who replaced Peter Bonnington as Hamilton’s key technical voice during race weekends, a role vital for translating car performance data into actionable race decisions. Anthony Hamilton, Lewis’s father, also occasionally provides support at select races, while maintaining his involvement with the FIA’s young driver development programme.
Understanding the Impact of Ella’s Role as Hamilton’s Press Officer
The introduction of Ella as Lewis Hamilton’s Ferrari press officer highlights a strategic evolution in the champion’s public relations approach as he embarks on a new chapter with Ferrari. Her background from Project 44 and low public profile suggest a deliberate move toward strengthening communication channels behind the scenes. Given Hamilton’s stature and the heightened media scrutiny Ferrari commands, Ella’s effectiveness could influence how Hamilton manages his image in this pivotal phase of his career.
With the 2025 season progressing, observers will be watching how this revamped team dynamic supports Hamilton’s performance on and off the track, as Ferrari aims to reassert itself in the championship fight.
