Lewis Hamilton is elevating the Formula 1 fan experience with the launch of House 44, an exclusive $13,500 VIP suite that offers fans unparalleled access and luxury during Grand Prix weekends starting in 2025. Created in collaboration with Soho House and the F1 Paddock Club, House 44 honors Hamilton’s racing number and promises a unique blend of style and behind-the-scenes access.
An Exclusive Hospitality Suite Offering Unmatched Trackside Access
House 44 is more than just a lounge; it is a fully immersive experience tailored for the most dedicated Formula 1 enthusiasts. Revealed at the Miami Grand Prix earlier this year, the suite features stunning panoramic views overlooking the pit lane, starting grid, and the race finish line. Guests receive a three-day pass, priority entry to podium celebrations, and exclusive tours of the paddock and pit areas, delivering intimate opportunities rarely available to the public.
Hamilton, a Soho House member for over ten years, infused his personal touch into every detail of House 44. The suite showcases curated memorabilia, a signature Plus 44 streetwear collection, and a custom non-alcoholic cocktail crafted with Hamilton’s Almave spirit. Adding to the atmosphere, the venue includes a lineup of exclusive DJs and art installations inspired by Hamilton’s illustrious racing career.
Planned Appearances and Key Grand Prix Events
House 44 will be present at some of the season’s most prestigious races, including Silverstone, Monza, Las Vegas, and the season finale in Abu Dhabi. Availability is limited and offered on a first-come, first-served basis, with pricing varying based on venue and transportation options. Hamilton himself, along with other high-profile guests, is expected to make appearances throughout the events, enhancing the exclusivity of the experience.
A New Standard for Formula 1 Fan Engagement
This initiative represents a fresh approach to Formula 1 hospitality, blending luxury with access in a way that brings fans closer to the heart of the sport. For followers seeking the thrill of the race combined with high-end service, House 44 offers an unmatched way to enjoy Grand Prix weekends and create unforgettable memories.
“Lewis Hamilton is boosting the fan experience in Formula 1 to a whole new level with a $13,500 VIP suite that puts you trackside in ultimate style.” —Unnamed Source
