In a surprising development, Lewis Hamilton, the legendary seven-time World Champion, faces a significant challenge in 2025. Beyond his track difficulties, his venture into the food industry has encountered a major obstacle with the closure of ‘Neat Burgers’, the plant-based restaurant chain co-founded with Leonardo DiCaprio.
Hamilton, a staunch advocate for veganism since 2017, introduced ‘Neat Burgers’ in 2019, aiming to provide consumers with ethical and sustainable dining choices. This collaboration with the Hollywood star echoed their shared commitment to propagating a healthier high street option for supporters of plant-based diets.
Despite this innovative vision, ‘Neat Burgers’ grappled with substantial financial setbacks, forcing it to shut down multiple outlets, including prominent locations in the UK and New York. The closure of the last two UK branches marks the end of an ambitious venture that struggled for sustained success amidst the competitive food industry environment.
With a reported loss of £7.9 million in 2022, ‘Neat Burgers’ found it difficult to maintain operations, despite Hamilton’s inspirational vision and the partnership with Beyond Meat. The shutting of the chain’s remaining outlets symbolizes a disappointing closure to a venture filled with potential to transform the fast-food industry with sustainable and cruelty-free choices.
As Lewis Hamilton deals with various personal and professional hurdles, the exit of ‘Neat Burgers’ underlines the tough realities of the business world. Even though his racetrack achievements are remarkable, the Formula 1 icon now confronts the sharp reality of entrepreneurial failure, illuminating the intricate balancing act of managing sports accolades and business endeavors.
The closure of ‘Neat Burgers’ brings to the forefront the formidable challenges within the food industry, particularly for high-profile personalities entering new business domains. Although Hamilton continues to dominate Formula 1, his restaurant initiative has reached an unforeseen and disappointing conclusion, prompting fans and investors to ponder the sustainability challenges faced by celebrity-founded ventures in a rapidly changing market.
