Lewis Hamilton‘s presence at the opening of Fanatics’ first physical store in London created an electrifying buzz, but it’s what he left behind that’s sending shockwaves through the trading card world. During the event, Hamilton personally signed a select number of rare cards that will soon be randomly inserted into new packs, making them some of the most coveted collectibles on the market.
In a light-hearted exchange captured on video, Hamilton asked store representatives how these cards would reach fans. Learning that the signed cards would be hidden in random packs rather than sold directly, Hamilton jokingly asked, “How do I get one of my own ones?” The Fanatics staff explained that lucky collectors—or even unsuspecting kids—might stumble upon one, calling it a “life-changing card” given its rarity and value.
Adding to the excitement, fans at the store also discovered a Lewis Hamilton autographed card worth over $1 million: a Topps Chrome 1-of-1 2023 Sapphire Edition F1 card. As a one-of-a-kind piece, it stands as a testament to Hamilton’s legendary status not just on the track, but in the world of sports memorabilia.
Hamilton’s involvement in personally signing cards adds an authentic, emotional layer for fans and collectors alike. With the cards inserted randomly, the chase element makes the experience even more thrilling—similar to the anticipation of a race where anything can happen. For fans and collectors, pulling a Lewis Hamilton signed card from a pack will be more than just a lucky break; it will be a moment to treasure from one of motorsport’s greatest icons. The hunt, it seems, is officially on.
