Four-time Formula 1 champion Max Verstappen’s recent merchandise line inspired by the pseudonym Franz Hermann has completely sold out, following a playful name change during a secret GT3 car test in Germany. The name Franz Hermann, adopted to mask Verstappen’s identity, quickly became a hit among fans, driving high demand for the associated clothing.
Last month, Verstappen took part in a discreet test at the Nordschleife Nurburgring, one of the most challenging race tracks in the world. To avoid attention, he raced under the alias Franz Hermann. The joke behind this name was later amplified by fellow racer Daniel Ricciardo, who teased the idea of Hermann having an Australian brother named Frank.
Origin of the Franz Hermann Alias Explained
When asked about the choice of this moniker during the Imola Grand Prix weekend, Verstappen explained it was meant to sound “as German as we can,” fitting for his test at the iconic German circuit. The secretive approach extended beyond the name; Verstappen had security personnel guarding the area, and photographers were barred from capturing his test laps to preserve anonymity.
Verstappen’s clothing brand, Verstappen.com, seized the moment by launching a Franz Hermann-themed collection featuring t-shirts and sweaters modeled by the driver himself, or “Hermann.” This collection quickly attracted fan interest, prompting a rapid sellout of the items.
Why Verstappen Pursued the GT3 Test at Nordschleife
Verstappen’s GT3 test is believed to be part of his plan to obtain a Nordschleife racing permit within the year. The 27-year-old has previously participated in virtual racing events on the Nordschleife, known as NLS events, but now aims to compete on the track for real. This aspiration reflects his drive to extend his racing prowess beyond Formula 1 and into endurance and GT racing categories.
Expressing his enthusiasm ahead of the test, Verstappen shared,
The Nurburgring Nordschleife is one of my absolute favourite race tracks, and I hope that in a few years I can also compete here with a real GT3.
— Max Verstappen, F1 Champion
Continued Demand Spurs New Merchandise Releases
Following the immediate success of the initial Franz Hermann merchandise, Verstappen.com announced they have introduced additional limited-edition items to meet ongoing fan demand. Enthusiasts of either Franz Hermann or Max Verstappen themselves can expect fresh offerings soon, keeping the buzz alive around the playful alter ego and related apparel.
Max Verstappen’s clever use of a pseudonym not only protected his testing venture but also created a unique marketing opportunity, demonstrating the powerful intersection between sports actions and fan engagement.
