As the NASCAR Cup Series advances into the Round of 12 at New Hampshire Motor Speedway this weekend, the event will feature more than just intense racing. Kurt Busch, a former Cup Series champion and NASCAR Hall of Famer, will return to Loudon, not as a competitor but as the official Grand Marshal for the Mobil 1 301 race. Busch’s presence adds an exciting element for longtime NASCAR fans, linking past victories to the current playoff battle.
Busch, aged 47, has a deep connection with the track, having won there in 2008. While he will not compete as a driver, he will support Denny Hamlin and Michael Jordan’s 23XI Racing team, a squad Busch once raced for during the final stretch of his driving career. His role as Grand Marshal marks a shift from the driver’s seat to an influential position within the race’s official lineup.
Kurt Busch’s History and Role at Loudon
Recently, Busch shared on his social media that he would take part in the New Hampshire race weekend fulfilling Grand Marshal responsibilities, a role that brings ceremonial and leadership duties to the event. Reflecting on his 2008 victory, he highlighted a special moment tied to the track’s unique trophy, the Loudon the Lobster award.
Busch said,
“Headed to @NMHS this weekend to cover grand marshal duties and to support @23XIracing. In ‘08 I was able to capture the 1st ever Loudon the Lobster trophy. The track is gifting me a replica because I tried to donate mine to the Boston Aquarium.”
This statement illustrates his personal connection to the local tradition and the track’s gesture of gifting him a replica trophy after his original lobster memento was donated.
Busch’s experience with 23XI Racing adds context to his involvement, as he drove the No. 45 car for the team before Tyler Reddick took over that seat. The combination of his historical ties and current advisory role deepens his engagement with the sport’s evolving landscape.
Busch’s Activities Following His Retirement
Since stepping away from full-time competition, Kurt Busch has maintained an active presence in NASCAR through mentoring and consulting roles with 23XI Racing. His guidance offers valuable expertise to the team’s drivers, helping them adapt and improve in the fiercely competitive Cup Series environment.
In addition to his work with the team, Busch has focused on his physical health and recovery, the primary reasons he ended his driving career. His withdrawal from the demands of racing was influenced by a desire to prioritize wellness as he transitions into the next phase of his life.
Earlier this year, NASCAR announced Busch’s induction into the Hall of Fame’s 2026 class, honoring his remarkable career and contributions to the sport. Reflecting on this milestone, Busch spoke about his “blue collar” roots and how racing started as a hobby before becoming a defining part of his life, admitting he never anticipated reaching this level of recognition.
What Kurt Busch’s Return Means for NASCAR Fans and the Sport
Kurt Busch’s return to New Hampshire as the Grand Marshal represents more than a ceremonial role; it symbolizes the ongoing legacy of NASCAR champions who continue to shape the sport beyond their racing days. His support for 23XI Racing and presence at Loudon will inspire fans and competitors alike, bridging generational gaps within NASCAR culture.
As the playoffs intensify with Joe Gibbs Racing’s dominant start, Busch’s involvement adds a layer of prestige and enthusiasm for the race weekend. Fans can look forward to seeing a Hall of Fame inductee actively engaged in the event while the season progresses toward its championship conclusion.
Looking ahead, Busch’s role may expand further in NASCAR’s official arenas, as he blends his experience as a driver with leadership responsibilities, mentoring emerging talent while honoring the sport’s rich traditions.
Headed to @NMHS this weekend to cover grand marshal duties and to support @23XIracing. In ‘08 I was able to capture the 1st ever Loudon the Lobster trophy. 🦞 The track is gifting me a replica, because I tried to donate mine to the Boston Aquarium. 😊 pic.twitter.com/BV2yKpHXRe
— Kurt Busch (@KurtBusch) September 19, 2025
