Real American Beer is once again joining forces with Hyak Motorsports to sponsor Ricky Stenhouse Jr.’s No. 47 Chevrolet in the FireKeepers Casino 400 at Michigan International Speedway this Sunday. This sponsorship highlights the brand‘s energetic presence at one of NASCAR’s premier events, reinforcing their commitment to both racing and American heritage.
New Dynamic Design Showcases Real American Beer’s Spirit
The No. 47 Chevrolet will feature an updated Real American Beer paint scheme that captures the brand’s patriotic and lively character. Building on their earlier collaboration this season, the fresh look emphasizes the company’s ongoing dedication to motorsports and the value of American craftsmanship. This partnership aligns perfectly with Ricky Stenhouse Jr.’s drive to compete strongly this weekend.
Reflecting on their recent performance, Stenhouse Jr. said,
We didn’t get the result we were after in Nashville, and that’s frustrating for sure,
and added,
But this team’s got heart. We’ve put in the work this week, and we’re heading to Michigan with a clean slate and a fast Real American Beer Chevy.
Real American Beer, which has expanded its availability to 27 states, continues broadening its national footprint, while Hyak Motorsports aims to sharpen its competitive edge under new ownership and branding. This timing enhances the significance of their partnership in the current season.
Hulk Hogan Returns to NASCAR with Enthusiasm and Support
WWE Hall of Famer and co-founder of Real American Beer, Hulk Hogan, expressed his excitement for the upcoming race at Michigan. He stated,
Brother, Michigan knows how to go full throttle—and so does Real American Beer. We’re back on the track, back in the fight, and there’s no better time to crack one open and let it rip.
Adding extra enthusiasm, wrestling icon Jimmy Hart, known as The Mouth of the South, will be present at the track all weekend. Hart plans to engage fans in the infield with his trademark megaphone, distributing cold Real American Beers and energizing the crowd with his spirited presence.
A Strategic Investment in NASCAR’s Devoted Audience
The sponsorship represents more than just a branding effort; it is a calculated move by Real American Beer to connect deeply with NASCAR’s passionate community. CEO Terri Francis explained,
Motorsports fans have been some of our loudest supporters from day one. This partnership is part of our strategy to meet them where they are—on the road, in the stands and in the beer aisle.
The company targets race fans who enjoy the excitement of race days, tailgates, and festive weekends. With 110 calories, 4 grams of carbs, and 4.2% ABV, Real American Beer positions itself as an ideal choice for long race days and outdoor celebrations, appealing to fans who seek a lighter beer option.
How Fans Can Join the Race Day Experience
The FireKeepers Casino 400 will air live on Sunday, June 8, at 2 PM EDT from Michigan International Speedway, with coverage available through PRIME, MRN, and SiriusXM NASCAR Radio. For race enthusiasts planning gatherings, Real American Beer can now be ordered online and delivered directly to their homes using the company’s beer finder tool, making it convenient to prepare for race day festivities.
This event marks another milestone in Real American Beer’s expanding motorsports involvement as the brand continues building awareness and retail presence nationwide, strengthening its ties to the racing community.
