In an exciting development ahead of Sunday’s NASCAR Cup Series race at Talladega Superspeedway, globally recognized energy drink company NOS Energy Drink has renewed and expanded its sponsorship with NASCAR driver Ricky Stenhouse Jr. This deal will cover multiple races in the ongoing 2025 NASCAR Cup Series season, further solidifying NOS Energy’s commitment to Stenhouse Jr., amidst a competitive landscape that includes rival brands like Prime, co-founded by social media stars Logan Paul and KSI.
NOS Energy Drink’s increased involvement as the primary sponsor on the #47 HYAK Motorsports Chevrolet will commence with this weekend’s Jack Link’s 500 at Talladega. Gordon Smith, owner of HYAK Motorsports, expressed his excitement about the enhanced partnership. In a team release, Smith noted his anticipation for collaborating with NOS Energy Drink throughout the season.
Since his rookie season in 2013, Ricky Stenhouse Jr. has enjoyed a strong association with NOS Energy Drink, which has now sponsored him in 29 races. Apart from NOS Energy, Stenhouse Jr.’s varied roster of sponsors for the season includes SunnyD, Martin’s Famous Pastry Shoppe, Rate, Ram Self Storage, Real American Beer, Betr, and Hungry Jack. However, neither HYAK Motorsports nor NOS Energy Drink has disclosed specific races where NOS will primarily feature this year.
Ricky Stenhouse Jr.’s season has seen its share of ups and downs, currently putting him in 18th place in the NASCAR Cup Series standings after nine races. With only one top-five and one top-10 finish but five instances outside the top 20, the Memphis native is aiming to reignite his momentum at Talladega Superspeedway, a venue where he has triumphed twice before.
With 2023 marking his sixth season at HYAK Motorsports, formerly JTG Daugherty Racing, Stenhouse Jr. eagerly anticipates this infusion of support as a potential turning point. Fans and followers can watch Ricky Stenhouse Jr. tackle the Talladega challenge in the Jack Link’s 500 on Sunday, April 27, at 3 pm ET, broadcast on FOX.
This renewed partnership is poised to boost Stenhouse Jr.’s performance and potentially lead to noteworthy achievements in the NASCAR Cup Series. With NOS Energy Drink’s expanded support, the stage is set for Ricky Stenhouse Jr. to drive forward successfully, taking advantage of this major sponsorship deal.
