Ross Chastain’s No. 1 Chevrolet will compete at Iowa Speedway featuring Busch Light’s special farming-themed paint scheme, highlighting their sustained commitment to agriculture. This partnership reflects more than a sponsorship; it brings attention to the shared values between farmers and the Busch Light brand through the ongoing Farm Rescue campaign.
How Busch Light’s Farm Rescue campaign supports farmers in need
Since its inception in 2019, Busch Light has directed over $950,000 to Farm Rescue, aiding farmers facing challenges such as drought and medical emergencies. This support has steadily grown, with the current campaign aiming to raise the total contributions past $1.5 million. This remarkable effort showcases how corporate partnerships can offer meaningful assistance beyond surface branding.
Toby Christie, editor in chief of Racing America, tweeted,
“Here is Ross Chastain’s No. 1 Busch Light paint scheme, which will highlight the brand’s limited-edition Farming Cans. Chastain will pilot this car this week at Iowa Speedway. Busch Light has a partnership with Farm Rescue that began in 2019, and has raised almost $1.5 million.”
—Toby Christie, Editor in Chief, Racing America
Iowa Speedway as an ideal backdrop to honor farming communities
The upcoming NASCAR Cup Series Iowa Corn 350 sets the stage for Chastain to race with this new paint design emphasizing the Farm Rescue campaign. The track’s location in a predominantly agricultural region amplifies the message, turning the event into a tribute to the resilience of farmers who work tirelessly to sustain the nation.
Chastain’s Chevrolet becomes more than a race car this weekend; it serves as a visible symbol of gratitude and recognition for American agriculture and rural communities. The connection between the race venue and farmland creates a powerful narrative for fans and participants alike.
Beyond the racetrack: The ongoing impact of Busch Light’s agricultural support
While the green flag at Iowa Speedway will signal the start of the race Sunday afternoon, Busch Light’s dedication to Farm Rescue continues every day. Their campaign promotes assisting farming families through donations linked with every purchase, emphasizing the importance of steady support long after racing events conclude.
This campaign reflects a deep awareness that while NASCAR races are fleeting, the hard work to keep food on America’s tables is relentless and demands persistent aid.
