NASCAR star Ross Chastain is set to showcase a fan-voted paint scheme during the upcoming All-Star Race, taking place at North Wilkesboro Speedway on May 18. This innovative approach allows fans to engage directly in the design of the No. 1 car, a collaboration with Busch Beer announced recently.
In a bid to involve fans further, Busch Beer made an exciting announcement on social media: “Help us design the NASCAR All-Star Race paint scheme.” The paint scheme design will be determined through four rounds of voting, each focusing on different parts of the car including the hood and roof, side panels, rear bumper, and deck lid.
Fans will have the opportunity to choose from three options for each section, allowing them to mix and match their selections. For instance, the deck lid features three distinct phrases: ‘Race for the mountains,’ ‘Cold & Smooth,’ and ‘Bad day to be a Busch Light.’ This unique interactive process not only empowers fans but also deepens their connection to Chastain and the sport.
Votes can be submitted in the comments of Busch Beer’s Instagram post using the hashtags #BuschFanCar and #Vote. This initiative emphasizes the importance of fan engagement in NASCAR, particularly during the All-Star Race, an event designed specifically for the fans.
The excitement surrounding this fan-voted paint scheme is palpable, as many are eager to see how their choices manifest on the track. As Ross Chastain prepares for this landmark moment, it perfectly illustrates the growing trend of involving fans in the decision-making processes within sports.
With the All-Star Race approaching, the anticipation surrounding the final design builds. It will be interesting to see how the blend of fan creativity will influence Ross Chastain’s racing experience, potentially setting a precedent for future fan involvement in NASCAR events.
