Fox has purchased a significant stake in IndyCar, buying one-third of Penske Entertainment in a deal estimated between $125 million and $135 million, shaking up America’s premier open-wheel racing series. This major investment, announced recently, has generated widespread excitement among drivers, team owners, and motorsport insiders who see it as a pivotal step toward energizing the sport’s future.
Top Figures Celebrate FOX’s Commitment to IndyCar’s Growth
The motorsport community responded enthusiastically to FOX’s new position as a key stakeholder in IndyCar. Scott McLaughlin of Team Penske expressed his enthusiasm by stating on X,
“Excited to be apart of this future moving forward!”
Conor Daly, a driver for Junocs Hollinger Racing and host of Speed Street, highlighted the importance of FOX’s involvement, commenting,
“This level of commitment to our sport is fantastic.”
Broadcaster Will Buxton further captured the optimism surrounding the deal, writing,
“Huge news reflective the unwavering belief that exists at Fox in the potential for the future of Indycar, something which comes from the very top and echoes at every level. Beyond excited and proud to be on this journey. The sky is the limit.”
J. Douglas Boles, IndyCar’s president, described FOX as more than just a broadcast partner, saying,
“Not just a broadcast partner, but a true partner invested in growing the sport! Hop on and hang on!”
Meanwhile, driver Alexander Rossi succinctly noted,
“This is big. Exciting times ahead.”
Roger Penske’s Perspective on FOX’s Strategic Investment
Roger Penske, who has owned IndyCar and the Indianapolis Motor Speedway since purchasing them from the Hulman family in 2019, shared his views on FOX’s entry as a major owner. In a statement released through FOX, Penske expressed confidence in the partnership’s future impact.
“This partnership is built on long-standing trust and a shared vision for the future,”
Penske said.
“FOX sees the incredible potential across our sport and wants to play an active role in building our growth trajectory. Lachlan Murdoch and his team, starting with Eric Shanks, are committed to our success and will bring incredible energy and innovation to INDYCAR.”
Enhancing the IndyCar Experience through Innovation and Promotion
FOX’s investment aims to accelerate IndyCar’s development by introducing innovations in content delivery and expanding promotion efforts, directly benefiting drivers and fans alike. These improvements are anticipated to bring immersive experiences that capture the sport’s intensity and heritage while attracting new audiences.

Looking ahead, the excitement is building for Round 15 of the current 2025 IndyCar season, scheduled to take place next week in Portland. The involvement of FOX is expected to elevate the event’s exposure and fan engagement, reinforcing the sport’s upward momentum.
What This Means for IndyCar’s Future
With FOX taking an influential stake in Penske Entertainment, IndyCar enters a promising era defined by strong broadcast support and innovative growth strategies. The partnership promises to leverage FOX’s media expertise and passion for motorsports, creating new opportunities for fans, teams, and sponsors.
As leading figures such as Scott McLaughlin, Conor Daly, and Roger Penske underscore, this infusion of energy and resources will likely drive IndyCar’s evolution, making the sport more dynamic and accessible across the United States and beyond.
