DraftKings has been named the exclusive sports betting operator for Kaulig Racing and driver Ty Dillon ahead of the upcoming NASCAR season. As part of this partnership, the DraftKings logo will be prominently displayed on Dillon’s No. 10 Chevrolet during two major races: the Enjoy Illinois 300 at World Wide Technology Raceway in St. Louis and an event at Kansas Speedway in Kansas City.
The branding extends beyond the car, appearing on Dillon’s fire suit, the pit crew’s uniforms, and visible team equipment on the pit wall during these races, enhancing the visibility of the DraftKings association with Kaulig Racing.
Ty Dillon Expresses Enthusiasm About Collaboration with DraftKings
Ty Dillon shared his excitement about the collaboration, emphasizing the value DraftKings brings to fans.
I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,
Dillon stated.
It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.
Past Success in NASCAR’s In-Season Challenge Highlights Dillon’s Competitive Drive
DraftKings and NASCAR’s partnership has a strong focus on enriching fan participation. This year, NASCAR introduced the inaugural In-Season Challenge, sponsored by DraftKings, which featured a five-race knockout tournament. The competition employed a bracket format with the top 32 drivers facing off in progressive elimination rounds.
Dillon entered the Challenge as the No. 32 seed, facing tough opponents in each round. He overcame No. 1 seed Denny Hamlin at Atlanta Motor Speedway, then bested Brad Keselowski at the Chicago Street Course, Alex Bowman at Sonoma Raceway, John Hunter Nemechek at Dover Motor Speedway, and ultimately fell to Ty Gibbs in the Championship Round at Indianapolis Motor Speedway, finishing second overall.
Upcoming Race Debut and Broadcast Details
DraftKings’ debut with Kaulig Racing and Ty Dillon’s No. 10 Chevy will take place at the Enjoy Illinois 300 on Sunday, September 7, held at World Wide Technology Raceway. The race will air live on USA Network at 3:00 p.m. ET and will also be covered by the Motor Racing Network and SIRIUS XM’s NASCAR Channel, providing fans multiple ways to engage with the action.
Significance of the Partnership for Fan Engagement and NASCAR
This partnership between DraftKings and Kaulig Racing reflects the increasing connection between sports betting and motorsports, aiming to enhance fan experience and bring new excitement to NASCAR events. DraftKings’ presence on the No. 10 Chevrolet and in team gear signals a strategic move to blend competitive racing with innovative fan interaction, likely to deepen engagement throughout the season.
