Sugarlands Distilling Company, together with Field & Stream, announced a new strategic partnership with Kaulig Racing that will be featured during the NASCAR Cup Series race at Las Vegas Motor Speedway on October 12. Ty Dillon’s No. 10 Chevrolet, representing Kaulig Racing, will proudly display branding for Sugarlands and Field & Stream, with a special focus on the launch of Field & Stream Honey Pecan Moonshine.
Collaboration Details: Design and Brand Integration for the Race
The No. 10 Chevrolet’s design will highlight Field & Stream’s involvement through a unique paint scheme inspired by Mossy Oak‘s Fall Foliage camouflage pattern. Field & Stream has also partnered with Mossy Oak to create the fire suit and helmet worn by Dillon during the event. The race marks a major branding moment as it promotes Field & Stream Honey Pecan Moonshine, a product crafted by Sugarlands Distilling Company that will soon be available nationwide.
Ty Dillon Reflects on His Connection to the Brands and the Outdoors
Ty Dillon expressed enthusiasm about the partnership, emphasizing the personal meaning behind representing these brands.
Sugarland Shine is one of the coolest up-and-coming brands there is,
Dillon shared, highlighting the connection to his North Carolina roots.
They have such a connection to my hometown and home state of North Carolina. As someone who grew up spending time in the outdoors with my grandfather and dad, it is incredible to be able to represent a brand like Field and Stream who is synonymous with the outdoors lifestyle.
He also added,
This partnership with Sugarland Shines and Field and Stream connects with my soul and the core of who I am. It is going to be a lot of fun to represent them in Las Vegas and I look forward to all of the unique collaborations we can create together.
Field & Stream and Sugarlands Leadership Discuss the NASCAR Partnership
Doug McNamee, president of Field & Stream, spoke about the significance of the collaboration within the NASCAR community.
Honored for Field & Stream to be alongside our great partners, Sugarlands, in this moment, placing our brand alongside NASCAR, Ty Dillon and Kaulig Racing,
he said.
The NASCAR community is important to us and we are thrilled to be included in this weekend.
Patrick Sullivan, chief revenue officer at Sugarlands, highlighted the alignment between the brands and Dillon’s authentic love for the outdoors.
Our partnership with Field & Stream continues to evolve in meaningful ways and the response to our co-branded moonshines has been incredible,
Sullivan explained.
Teaming up with Ty Dillon and Kaulig Racing is a natural extension of the partnership, as Ty’s love for the outdoors and authenticity aligns perfectly with both brands, and NASCAR offers an unmatched platform to connect with fans who share those same passions.
About Sugarlands Distilling Company and Field & Stream Honey Pecan Moonshine
Sugarlands Distilling Company is a family-owned craft distillery operating out of Gatlinburg, Tennessee. Alongside Field & Stream Honey Pecan Moonshine, the company manages several other brands such as Sugarlands Shine, Sugarlands Sippin’ Cream, Roaming Man Whiskey, and High Rock Vodka, the latter developed in collaboration with Dale Earnhardt, Jr. and Amy Earnhardt. Field & Stream Honey Pecan Moonshine will soon be available at retailers nationwide, coinciding with the upcoming Field & Stream Music Fest in Winnsboro, South Carolina, scheduled for October 3-5.
Ty Dillon’s Recent Performance and Upcoming NASCAR Event Details
Ty Dillon enters the Las Vegas race following a notable performance in the recent NASCAR In-Season Challenge. Despite entering the tournament as the No. 32 seed, Dillon advanced to the final round before falling to Ty Gibbs at the Brickyard 400. The Las Vegas Motor Speedway NASCAR Cup Series event will take place on Sunday, October 12, with live coverage beginning at 5:30 p.m. ET on USA Network, the Performance Racing Network, and SiriusXM NASCAR Radio.
