Tyler Reddick SupplyHouse partnership was officially announced by 23XI Racing, revealing SupplyHouse as a new Official Partner for the No. 45 team. The collaboration kicks off at Kansas Speedway on April 19, marking SupplyHouse’s debut into sports marketing and its commitment to fostering stronger ties with trade professionals across the nation.
SupplyHouse Steps Into NASCAR With 23XI Racing
23XI Racing’s recent announcement positions SupplyHouse, a major supplier of plumbing, HVAC, and electrical products, alongside Tyler Reddick for several upcoming NASCAR Cup Series races. Notably, the No. 45 Toyota Camry XSE will prominently feature the SupplyHouse branding as its primary paint scheme at select events, starting with Kansas Speedway. The new sponsorship not only strengthens 23XI’s roster of partners but also marks SupplyHouse’s entrance into the sporting world, a move underscoring the company’s drive to connect with skilled workers who are the foundation of their business.
Engaging Tradespeople Both On and Off the Track
Beyond the eye-catching race car livery, SupplyHouse will join as an associate partner throughout the racing season. Their branding will also be seen on team equipment and Tyler Reddick’s uniform, maximizing visibility during race weekends. In recognition of the essential role skilled tradespeople play, SupplyHouse will host industry professionals at select races as their way of honoring and showing thanks to those in plumbing, HVAC, and electrical fields. This initiative brings together NASCAR fans and industry insiders, creating opportunities for appreciation and engagement at the track.
Background and Growth of SupplyHouse
Established in 2004, SupplyHouse has grown into an industry leader by offering over 280,000 active SKUs and delivering supplies to contractors, trade professionals, and even DIYers nationwide. With a dedication to swift shipping from multiple distribution centers and an unwavering focus on customer service, the company continually transforms the way the trades shop online. The Tyler Reddick SupplyHouse partnership is an intentional strategy by the company to further expand its reach within the NASCAR community, aiming to connect with even more loyal and engaged tradespeople among the sport’s fanbase.
Statements From Key Figures
“This partnership gives us a meaningful way to connect with the pros who drive our industry forward,”
said Kaylin Staub, Chief Marketing Officer of SupplyHouse.
“Our customers value hard work, smart problem-solving and high performance – the same qualities that define 23XI. Partnering with them allows SupplyHouse to show up in a space our customers already enjoy, while giving us a unique platform to highlight the importance of the trades. From a marketing standpoint, it’s an opportunity to deepen relationships, build visibility, and engage with current and future customers in an environment that reflects our shared energy for rolling up our sleeves, doing great work, and celebrating a job well done.”
– Kaylin Staub, Chief Marketing Officer of SupplyHouse
“We are excited to welcome SupplyHouse to the 23XI family and proud to bring another new brand into the sport,”
said Steve Lauletta, 23XI team president.
“We know that many of the professionals who rely on SupplyHouse are also NASCAR fans, and we look forward to representing them throughout the season and giving them a team to cheer for each weekend.”
– Steve Lauletta, 23XI team president
“As anticipation heats up for the 2026 season, I’m excited to welcome SupplyHouse to the 23XI team,”
said Tyler Reddick, driver of the No. 45 Toyota Camry XSE.
“SupplyHouse supports some of the most vital workers in our economy and I’m honored to represent all those tradespeople and the work they do.”
– Tyler Reddick, Driver of the No. 45 Toyota Camry XSE
Looking Ahead for SupplyHouse and 23XI Racing
The introduction of the Tyler Reddick SupplyHouse partnership marks an important chapter for both the racing team and the supply company as they merge two passionate communities. This collaboration is expected to highlight the value of skilled tradespeople while expanding SupplyHouse’s brand recognition among NASCAR fans, many of whom work in the trades. As the 2024 racing season progresses, this partnership aims to foster deeper relationships with customers and spotlight the essential work done by professionals in critical infrastructure industries.
