Upper Deck, in partnership with Warner Bros. Discovery Global Consumer Products, revealed a unique trading card set highlighting DC Studios’ upcoming Superman film and the 23XI Racing team. This release, announced on Tuesday, marks the first time Upper Deck has produced collectibles for 23XI Racing, extending an expanding collaboration that began earlier in 2024.
The initial set provides fans with a sneak peek of the Superman x 23XI race car featuring Tyler Reddick as the driver at EchoPark Speedway. The car and the trading cards will both make their debut on June 28, ahead of the nationwide release of the Superman movie directed by James Gunn, scheduled for July 11.
Innovative Collectibles Bridging NASCAR and DC Cinematic Universe
Jason Masherah, President of Upper Deck, expressed enthusiasm about the collaboration, emphasizing efforts to create new collecting experiences for fans. He commented,
“We’re constantly exploring new ways fans can enjoy and collect their favorite athletes and characters, and what better way to kick off the summer of ‘Superman’ than with an exciting crossover that marries the DC cinematic universe with the world of NASCAR.”
He added,
“We continue to expand our footprint in the sports collectibles industry, bringing different sports to the forefront with innovative collecting experiences that fans and collectors can’t find anywhere else. I can’t wait to see how Superman and racing fans react to these first trading cards with the 23XI collectible license in conjunction with NASCAR.”
Trading Card Drops Scheduled Around EchoPark Speedway Event
Collectors can access the first drop of the trading card set through Upper Deck’s e-Pack platform, an online marketplace for trading cards and collectibles. A second release is planned for June 28, coinciding with the race day at EchoPark Speedway.
Steve Lauletta, President of 23XI Racing, shared insights on the team’s mission to engage fans in creative ways. He said,
“Our goal at 23XI is always to raise the bar and connect with fans in creative ways, including how they collect and engage with our drivers.”
He continued,
“Through our relationship with Upper Deck, we continue to deliver unique experiences that fans can cherish forever.”
Tyler Reddick to Race the Superman-Themed Car on June 28
The featured vehicle, a Superman x 23XI No. 45 Toyota Camry XSE, will take part in the race at EchoPark Speedway—formerly known as Atlanta Motor Speedway—on June 28 at 7 p.m. ET. Fans unable to attend can follow the event live on TNT, the Performance Racing Network, and SiriusXM NASCAR Radio.
This creative blend of motorsports and pop culture highlights 23XI Racing’s innovative approach to fan engagement and collectible offerings, especially as the Superman film prepares to hit theaters across the country. The Tyler Reddick Superman 23XI Racing Trading Cards set exemplifies how entertainment and sports collectibles are evolving together, promising continued excitement for both NASCAR enthusiasts and movie fans alike.
