Front Row Motorsports is set to compete in the 75-lap Chicago Street Race on July 6, 2025, with driver Zane Smith behind the wheel of the No. 38 Vermeer Midwest Ford. This NASCAR Cup Series event takes place on a 2.2-mile street course in downtown Chicago, where Smith will race with the backing of Vermeer Midwest, marking their first appearance as a primary sponsor.
Vermeer Midwest Debuts as Primary Sponsor in NASCAR Event
Founded in 1971, Vermeer Midwest joins Front Row Motorsports with the goal of connecting more deeply with the NASCAR audience. This sponsorship emphasizes shared values of dedication and excellence, aligning the company’s mission with the team’s race-day performance. For Vermeer Midwest, this partnership offers a prominent platform in a fast-paced urban setting.
Zane Smith’s Experience and Strategy for the Chicago Street Course
Smith brings prior experience from competing on this street course, giving him potential advantages navigating its unique challenges. The team‘s focus is to refine their strategies to deliver a strong performance in front of Chicago’s energetic crowd. Smith’s familiarity with the course is expected to enhance Front Row Motorsports’ overall effectiveness during the race.
Implications of the New Partnership for Front Row Motorsports
This collaboration between Front Row Motorsports and Vermeer Midwest represents an important moment for both, as their success will rely on seamless teamwork and strong execution. A solid showing in the NASCAR Cup Series at this popular urban event could significantly boost the team’s presence and momentum in upcoming races, while elevating Vermeer Midwest’s profile among racing fans.
