Zeigler Automotive Group will partner once again with Spire Motorsports for the 2026 NASCAR Cup Series campaign, renewing a longstanding relationship ahead of the sport’s upcoming season. This renewal strengthens Zeigler Automotive’s involvement in the top level of stock car racing following their prior collaborations with Spire Motorsports.
Zeigler Automotive Group Returns as a Key Partner
Spire Motorsports announced that Zeigler Automotive Group, a loyal partner through past seasons, is returning to support the team in the highly anticipated 2026 NASCAR Cup Series. The continued support signals a deepening connection between the automotive company and the competitive world of NASCAR.
The agreement will see Zeigler’s branding featured prominently on Spire Motorsports entries throughout the 2026 NASCAR Cup Series campaign, reinforcing both organizations’ commitment as the season draws near. This move also highlights Spire Motorsports’ focus on strengthening its partnerships moving into a new era of racing.
Broader Context in NASCAR Racing
This renewed partnership arrives during a time of notable developments within the NASCAR Cup Series. Previous sponsorship announcements have included organizations such as Musco Lighting, named a partner for the 30th Anniversary Kyle Petty Charity Ride Across America, and ongoing activities at Bristol Motor Speedway, demonstrating heightened interest and activity across the sport. Notably, drivers such as Kyle Larson have gained attention, underscoring the ever-increasing global profile of the series.
On top of this, legacy teams and partners, including those connected with Food City Speedway and recent announcements from Racing America, play a significant role in maintaining the energy and legacy that defines the NASCAR Cup Series environment each season.
Anticipated Impact of the Partnership
With Zeigler Automotive Group’s renewed involvement, Spire Motorsports is positioned to further strengthen its competitive standing within the 2026 NASCAR Cup Series campaign. The ongoing support from valued partners is expected to bring increased visibility to both the team and its sponsors, while also contributing to the vibrancy of the upcoming racing season. Looking ahead, this alliance is likely to fuel heightened engagement among fans, sponsors, and key stakeholders as anticipation builds for the next chapter of the NASCAR Cup Series.
