Broadstreet Infamous Whiskey has announced its renewed partnership as an associate sponsor for the No. 15 NASCAR Craftsman Truck Series team, driven by Tanner Gray for TRICON Garage. This collaboration will be highlighted at the upcoming race held at EchoPark Speedway in Hampton, Georgia, marking a significant moment for the brand’s involvement in motorsports.
Continuing a Partnership Rooted in Performance and Authenticity
The collaboration with TRICON Garage and Tanner Gray reflects a shared commitment to energy and genuine connection, both on the race track and beyond. Broadstreet Infamous, based in Greensboro, Georgia, is an award-winning bourbon brand recognized for its bold character and premium quality, and this event marks an important home-state presence for the company.
Leadership Highlights the Importance of the Atlanta Race
Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey, expressed the significance of the Atlanta appearance:
“This race means a lot to us,”
followed by
“I’ve attended races at Atlanta Motor Speedway for years, so bringing our Georgia-built brand here is special. TRICON Garage is a dominant force in the Truck Series, and partnering again with Tanner Gray just always feels right because he’s a class act and a talented driver. It’s exciting — and we’re just getting started.”
Tanner Gray Shares Excitement for Ongoing Sponsorship
Tanner Gray commented on the partnership’s renewal, indicating strong enthusiasm:
“It’s always great to have them out. They’re a great group of guys. They bring a lot of energy. Their bourbons are top notch, and the team has a lot of fun when Broadstreet Infamous is on board.”
Availability and Future Prospects for Broadstreet Infamous Bourbon
The brand’s award-winning bourbons are available at select retailers throughout Georgia, and race fans are encouraged to find them in stores or request orders through Savannah Distributing. Customers outside Georgia can also purchase directly via Broadstreet Infamous’ website. This partnership further elevates the brand’s visibility in motorsports, promising continued growth and engagement with racing audiences.
