On February 9, 2026, the Cadillac Formula 1 Team introduced the livery for its inaugural Formula 1 car, marking a key milestone as the American team prepares for its much-anticipated debut in the elite motorsport championship. The striking black-and-white design will feature throughout the 2026 season, when Cadillac joins the grid as the sport’s 11th team.
The reveal occurred during one of the world’s most-watched events, Super Bowl LX, at Levi’s Stadium in Santa Clara, California, reaching an audience exceeding 130 million viewers. This major platform allowed the team to showcase its identity globally just weeks ahead of its first Grand Prix appearance in Melbourne, Australia, scheduled for March 6-8.
Shortly after the television premiere, a full-scale replica of the Cadillac Formula 1 car was displayed dynamically in New York’s iconic Times Square, offering fans an up-close look at the innovative color scheme in one of the nation’s busiest public spaces.
Design Details Symbolizing Heritage and Ambition
Cadillac’s car features a bold dual-tone design, with one side painted black and the other white, bringing an asymmetrical aesthetic that highlights contrast and balance. The pattern includes a gradient formed by a repeated Cadillac chevron, a subtle reference to the team’s connection to General Motors and its rich automotive legacy. This livery embraces a yin-and-yang theme, expressing a blend of determination, optimism, and high performance.
Renowned director Sam Piling, recognized for his ability to create powerful visual narratives from simple concepts, helmed the livery’s reveal film. The soundtrack, composed by Max Richter—one of the leading figures in contemporary classical music—reinforces the cinematic impact of the presentation, emphasizing precision and emotional depth.
Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, emphasized the livery’s significance:
“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1. Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
Leadership Highlights Progress Toward Grand Prix Entry
Mark Reuss, President of General Motors, acknowledged the importance of this milestone, saying,
“Unveiling our official race livery is a huge milestone in a journey that started years ago — earning our place on the grid, assembling a world‑class team, and developing a race car worthy of Formula 1. The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit, and pride we want to bring to the global stage of F1.”
Graeme Lowdon, Team Principal of the Cadillac Formula 1 Team, expressed pride in the reveal, adding,
“I’m incredibly proud to reveal the colors of our 2026 Formula 1 challenger. We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before.”
Race Calendar Includes Iconic Venues with Strong American Presence
The Cadillac Formula 1 Team will compete over 24 races in the 2026 season, visiting historic circuits worldwide. The calendar notably features three races in the United States: the Miami International Autodrome (May 1-3), the Circuit of The Americas in Austin, Texas (October 23-25), and the Las Vegas Strip Circuit (November 20-22), underscoring Cadillac’s American roots and ambition to resonate with local fans.
Team Composition and Technical Foundations
Cadillac’s operations span multiple locations, with bases established in Indianapolis, Indiana; Charlotte, North Carolina; and Silverstone, Northamptonshire in the United Kingdom. This global footprint supports the team’s complex technical, operational, and commercial functions.
The team was formed through a partnership between TWG Motorsports, the racing division of TWG Global, and General Motors. This collaboration combines decades of expertise, resources, and engineering excellence, establishing a strong foundation for the Cadillac Formula 1 Team’s growth and competitiveness.
Experienced Driver Lineup To Lead The Team
The race driver roster includes Checo Pérez from Guadalajara, Mexico, and Valtteri Bottas from Nastola, Finland. Together, they bring vast experience with 526 career starts, 106 podium finishes, and 16 wins between them, positioning Cadillac with one of the most accomplished driver pairings on the grid.
Zhou Guanyu, former Ferrari and Sauber driver, will serve as the team’s Reserve Driver, while nine-time NTT IndyCar Series winner Colton Herta will take on the role of Test Driver. Herta will continue competing in Formula 2 with Hitech TGR alongside his testing duties.
Background on the Cadillac Formula 1 Team, Partners, and General Motors
The Cadillac Formula 1 Team competes in the FIA Formula 1 World Championship, with operational support from its partners TWG Motorsports and General Motors. With a commitment to innovation and high performance, the team is focused on building a competitive program from the ground up, balancing cutting-edge engineering with a culture rooted in shared values.
TWG Motorsports manages a broad racing portfolio including participation in Formula 1, INDYCAR, Formula E, IMSA, and NASCAR. Its partnerships with General Motors include the Cadillac Formula 1 Team and ownership stakes in Andretti Global, Wayne Taylor Racing, and Spire Motorsports. TWG combines technical expertise with strong business acumen across motorsport disciplines.
General Motors is a leading automotive manufacturer focused on the future of transportation, developing advanced technologies for safer and smarter vehicles with a broad portfolio of gasoline-powered and electric models. Through its motorsports involvement, including the Cadillac Formula 1 Team, GM drives innovation in performance, safety, and electrification technologies applied to its production vehicles. Cadillac Racing is also a prominent competitor in the IMSA and FIA World Endurance Championships, while Chevrolet competes across INDYCAR and NASCAR with multiple teams and drivers.
The Road Ahead for Cadillac’s Formula 1 Endeavor
Cadillac’s Formula 1 venture represents a renewed chapter for American presence in the sport, combining historic automotive heritage with modern innovation. The 2026 livery launch is not just a visual statement but a symbol of the team’s ambition to make a significant impact on and off the track. With experienced leadership, a strong driver lineup, and vital strategic partnerships, Cadillac is poised to contribute to the dynamic landscape of Formula 1 and inspire interest among fans worldwide as the season unfolds.
