Spectrum has announced a multi-year partnership with Spire Motorsports and 2024 NASCAR Cup Series Rookie of the Year, Carson Hocevar. The deal designates Spectrum as the primary sponsor for several NASCAR Cup Series races in 2026, starting with the 68th Daytona 500 race on Sunday, February 15, at the Daytona International Speedway in Florida. This collaboration brings Spectrum’s brand and technology to a key NASCAR platform while supporting Hocevar’s rising career.
Alignment of NASCAR’s Racing Spirit with Spectrum’s Connectivity Vision
Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum, underlined the synergy between the two brands. NASCAR’s foundation of speed, passion, and innovation complements Spectrum’s role as “America’s Connectivity Company.” Peters stated,
“NASCAR is built on speed, passion and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America’s Connectivity Company,”
“Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”
Hocevar’s No. 77 Chevrolet to Feature Spectrum Branding Throughout 2026
After the kickoff at Daytona, Hocevar’s No. 77 Chevrolet Camaro will sport the Spectrum livery during multiple races across the country in the 2026 NASCAR Cup Series season. This partnership is meaningful for Hocevar, who first raced with Spectrum logos as a child growing up in Portage, Michigan. His father had arranged to display Spectrum branding on his early race cars in exchange for local advertising at his coin and jewelry store.
Spire Motorsports Enthusiastic About Welcoming Spectrum
Jeff Dickerson, Co-Owner of Spire Motorsports, praised Spectrum’s strong appeal to NASCAR’s fan base and the energy brought by the partnership. He said,
“Spectrum is a blue chip, iconic American brand that we know resonates with the NASCAR fan base,”
“This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I’m not sure we could have found a more perfect fit. We’re thrilled to welcome Spectrum to Spire Motorsports’ family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport’s most exciting personalities.”
Hocevar Reflects on His Racing Journey and the New Partnership
Coming off a competitive 2025 season where he earned two runner-up finishes at Atlanta and Nashville and secured his first career pole at Texas Motor Speedway, Hocevar is prepared for the upcoming season. Speaking about the partnership, Hocevar shared,
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,”
“It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I’m eager to get to work and wear the Spectrum blue at Daytona.”
Hocevar earned top rookie honors in 2024 by consistently finishing in the top 15, including six top-10s and one top-five. His debut in the NASCAR Cup Series was on June 4, 2023, at World Wide Technology Raceway, representing Spire Motorsports. In 2023, he also competed in four NASCAR O’Reilly Auto Parts Series races for Spire, finishing sixth at Darlington and eighth at Charlotte.
Broadcast Details for the 68th Daytona 500 and Upcoming Races
The 2026 Daytona 500 will be televised live on FOX on February 15, starting at 2:30 p.m. Eastern Standard Time. Additionally, the race will be available on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. This event marks the first of 36 points-paying races scheduled for the 2026 NASCAR Cup Series season.
Spectrum’s Sponsorship Schedule for the 2026 NASCAR Cup Series
Spectrum will back Hocevar’s No. 77 Chevrolet Camaro at the following NASCAR Cup Series races in 2026, showcasing their colors and branding to millions of fans:
- February 15 – Daytona 500, Daytona Beach, Florida
- February 22 – Autotrader 400, Hampton, Georgia
- April 12 – Food City 500, Bristol, Tennessee
- May 3 – WÜRTH 400, Fort Worth, Texas
- May 10 – Go Bowling at The Glen, Watkins Glen, New York
- June 21 – Anduril 250, San Diego, California
- July 19 – Window World 450, North Wilkesboro, North Carolina
- September 6 – Cook Out Southern 500, Darlington, South Carolina
- September 13 – Enjoy Illinois 300, Madison, Illinois
- October 4 – South Point 400, Las Vegas, Nevada
- October 11 – Bank of America 400, Concord, North Carolina
- October 25 – YellaWood 500, Talladega, Alabama
- November 8 – NASCAR Cup Series Championship, Homestead, Florida
Significance and Future Impact of the Partnership
This alliance between Spectrum, Spire Motorsports, and Carson Hocevar represents more than just a sponsorship; it is a continuation of a longstanding relationship deeply rooted in Hocevar’s personal history with the brand. It provides Spectrum an active role in the fast-paced world of NASCAR, reinforcing their commitment to high-speed connectivity and fan engagement. For Hocevar and Spire Motorsports, the partnership brings added resources and visibility to their ambitious efforts on the track as Hocevar enters his third NASCAR Cup Series season.
