Joe Gibbs Racing announced on January 14 that Chase Briscoe will feature spring water brand Free Bird as a sponsor in several 2026 NASCAR Cup Series events. Briscoe’s No. 19 car will display Free Bird’s branding first at Darlington Raceway in March, followed by appearances at EchoPark Speedway in July and the Charlotte Motor Speedway ROVAL later in the season. This sponsorship aligns with Briscoe’s growing presence and momentum within NASCAR.
Briscoe’s Perspective on the Free Bird Collaboration
Chase Briscoe expressed enthusiasm about the partnership, highlighting shared values between himself and the brand.
“The partnership between JGR and Free Bird is an exciting one,”
Briscoe said.
“From the beginning, Free Bird was a natural fit for me. They are an all-American brand that has a lot of the same values that I do, so I am looking forward to having them on the car for three races this year.”
Briscoe also noted the significance of the chosen tracks for this collaboration, stating,
“Darlington, Atlanta, and Charlotte are all tracks where the brand fits perfectly and I think race fans attending will enjoy seeing their cool branding around the track.”
Briscoe’s Recent Performance and Brand Impact
In 2025, Chase Briscoe reached new career milestones with three wins, 15 top-five finishes, and 19 top-10 placements, ultimately securing third place in the season standings. His impressive performance has boosted his profile in NASCAR and makes him a compelling partner for brands like Free Bird.
The partnership with Free Bird not only benefits Briscoe’s exposure but also enhances fan engagement at key venues such as Darlington Raceway and Charlotte Motor Speedway ROVAL. This sponsorship is expected to contribute positively to both Briscoe’s career trajectory and the visibility of Free Bird within the NASCAR community.
Looking Ahead to the 2026 Season
With Free Bird sponsoring Briscoe in three prominent races, the upcoming season holds promise for both the driver and the brand. Fans can anticipate seeing the distinctive Free Bird colors on Briscoe’s car during high-profile events, signaling both a strategic marketing effort and a reflection of shared American values. As Briscoe continues to build on his competitive success, this partnership adds a meaningful dimension to his presence on the NASCAR circuit.
