BlueHighway.ai, a platform focused on developing integrated waterway infrastructure, will be the primary sponsor for Rick Ware Racing’s No. 51 Chevrolet, driven by Cody Ware, in the upcoming Autotrader 400 NASCAR Cup Series. The race is scheduled for Sunday at EchoPark Speedway near Atlanta, highlighting BlueHighway.ai’s innovative approach to urban transportation.
Introducing a New Mobility Vision Through Racing Sponsorship
Through a collaboration facilitated by Standout Management Group (SMG), the No. 51 car will display BlueHighway.ai’s branding under the tagline Urban Mobility. On Water. This sponsorship launch accompanies the company’s national vision to activate underused waterways as efficient routes for passenger travel, city logistics, and automotive distribution.
Core Services That Define BlueHighway.ai’s Platform
BlueHighway.ai’s platform is built on three fundamental services designed to transform urban mobility:
• Blue Journey™ offers zero-emission passenger transport, connecting airports and city centers with faster, more dependable travel options.
• Blue Parcel™ focuses on water-based urban delivery solutions aimed at alleviating road congestion and reducing carbon footprints.
• Blue Auto Network™ supports automotive manufacturers and dealerships by facilitating vehicle sales and inventory movement via waterways, avoiding the challenges of dense urban areas.
Vision for Sustainable Urban Transportation
Blue Highway is building a water-based infrastructure platform designed to move people, goods and vehicles more efficiently in America’s largest cities. Through Blue Journey™, Blue Parcel™ and Blue Auto Network™, we are activating underutilized waterways as high-performance transportation corridors,
said Tim Ziss, Founder of BlueHighway.ai.
Employing advanced electric hydrofoil vessels alongside integrated digital operations, BlueHighway.ai aims to establish mobility infrastructure tailored for major metropolitan areas.
NASCAR provides a national stage to introduce this vision – a modern mobility platform that is scalable, sustainable and built for the next generation of urban growth.
Rick Ware Racing Welcomes BlueHighway.ai Partnership
We’re proud to welcome BlueHighway.ai to Rick Ware Racing,
said team owner Rick Ware.
NASCAR gives brands a powerful platform to tell big stories, and BlueHighway.ai has a bold vision for the future of transportation. It’s an honor to introduce their vision to race fans this weekend.
Cody Ware’s Momentum Heading Into Atlanta
After an impressive performance in the Daytona 500 last Sunday at Daytona International Speedway in Florida, 30-year-old Cody Ware enters EchoPark Speedway with positive momentum. Ware led laps during The Great American Race and consistently stayed near the front of the pack.
It’s always great to bring a new brand into the sport, especially one focused on changing how cities move,
Cody Ware said.
We’re coming off a strong run Daytona, and I’m looking forward to having the BlueHighway.ai Chevrolet up front again at Atlanta.
Additional Support and Race Details
In addition to BlueHighway.ai, the No. 51 Chevrolet features associate sponsorships from Flywheel, Parts Plus, and Jacob Industries. The Autotrader 400 is set to start at 3 p.m. EST and will be broadcast live on FOX and SiriusXM NASCAR Radio.
Significance of the Partnership and What Lies Ahead
This collaboration between BlueHighway.ai and Rick Ware Racing represents a strategic effort to elevate awareness of sustainable urban mobility through a nationally recognized sporting event. By leveraging NASCAR’s broad audience, BlueHighway.ai aims to advance its vision for activating waterways as essential transportation corridors, potentially influencing future urban infrastructure development and automotive logistics.
