Panini America, the leading sports and entertainment collectibles company and official trading card partner of NASCAR, revealed a new exclusive multi-year agreement with 19-year-old Connor Zilisch. This season, Zilisch competes full-time in the NASCAR Cup Series for Trackhouse Racing, driving the No. 88 Chevrolet, and will make his highly anticipated Daytona 500 debut this weekend. The deal highlights Zilisch’s rising status in the sport and introduces his presence to collectors nationwide.
Zilisch to Appear on Panini NASCAR Trading Card Collections
As part of the partnership, Connor Zilisch’s image and achievements will be featured across Panini’s NASCAR trading card lineup, including their Panini Instant platform, which spotlights standout performances throughout the 2026 NASCAR season. The company will also showcase Zilisch in select marketing campaigns to connect with fans and collectors during the year.
Connor is a very promising young driver, who has already proven himself as a winner on the track,
said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America.
He has a world of potential, and we look forward to working with him as he begins his full-time career on the NASCAR Cup Series, and to sharing his products with NASCAR fans.
Zilisch’s Racing Achievements and Career Progression
During last season’s NASCAR O’Reilly Auto Parts Series, Zilisch captured 10 victories and finished second in the championship standings, also earning Rookie of the Year honors. He gained experience with three NASCAR Cup Series starts for Trackhouse Racing in 2025, achieving a top finish of 11th place at Atlanta Motor Speedway. This foundation sets the stage for Zilisch’s promising future in NASCAR’s premier series.
Connor Zilisch Expresses Excitement Over New Partnership
Reflecting on the collaboration, Zilisch shared his enthusiasm about working with Panini America.
Panini is a great fit for me and I’m really excited to be partnering with them,
he said.
I can’t wait to see the Panini cards this season, and I hope fans really enjoy them.
Panini’s Legacy with NASCAR Stars
Panini America has long-standing relationships within NASCAR, including an exclusive trading card partnership with three-time NASCAR Cup Series Champion Joey Logano. Their experience and dedication to celebrating NASCAR athletes position them as a leading brand in motorsports collectibles, now expanding to highlight emerging talent like Connor Zilisch.
Anticipated Impact and Next Steps
This exclusive agreement reinforces Connor Zilisch’s status as a rising star and connects fans and collectors through unique memorabilia. As he competes full-time in the NASCAR Cup Series, appearances on Panini trading cards will enhance visibility and engagement. The collaboration also reflects Panini’s commitment to supporting emerging drivers while honoring established figures within the sport.
