On August 29, 23XI Racing revealed that CELSIUS, a leading functional energy drink brand, has become the Official Partner and Exclusive Energy Drink provider for driver Corey Heim and the No. 67 team. CELSIUS branding will prominently appear on Heim’s No. 67 Toyota Camry XSE during the NASCAR Cup Series race at Daytona International Speedway and throughout the entire season. This development extends the existing collaboration between CELSIUS and Heim, which began last year.
Expanded Support Across the Season for Heim and No. 67 Team
As an associate partner, CELSIUS will appear on the No. 67 team’s uniforms, equipment, the pit box, hauler, and on Heim’s racing suit. Now in his second season as a development driver for 23XI Racing, Heim’s Cup Series schedule has grown to include 12 races. The partnership aligns with CELSIUS’ zero-sugar energy drinks and their LIVE. FIT. GO.™ philosophy, providing vital support to Heim and the team both on the track and behind the scenes.
Leadership and Driver Share Enthusiasm for Partnership
Steve Lauletta, president of 23XI Racing, expressed pride in the collaboration:
“We’re proud to have CELSIUS on board to support Corey and the No. 67 team this season,”
and added,
“CELSIUS has been a key supporter of Corey, and we look forward to working together as Corey and the team continue to grow and progress.”
Corey Heim also conveyed his appreciation for the ongoing relationship:
“I’m very grateful to continue my relationship with CELSIUS and look forward to representing the brand when the No. 67 team races this season,”
further noting,
“Whether it’s on the track or off, CELSIUS has been a great partner, and I’m excited to have them alongside me again for what I expect will be a memorable season.”
Impact of the CELSIUS Partnership on the Season Ahead
The collaboration between Corey Heim and CELSIUS highlights a growing synergy in the NASCAR Cup Series, emphasizing performance and endurance fueled by CELSIUS’ energy products. As Heim embarks on an expanded schedule with the No. 67 Toyota Camry XSE, the support from CELSIUS is set to energize both the driver and the team, potentially elevating their competitive presence at Daytona and throughout the season.
