Following the launch of Formula 1’s All To Drive For campaign featuring Damson Idris, the acclaimed actor has officially become a Global Brand Ambassador for F1. This announcement marks a significant advancement in the partnership between Idris and Formula 1, deepening an already strong and authentic connection.
Idris’s collaboration with Formula 1 began with his role alongside Brad Pitt in F1® The Movie, which became the highest-grossing sports film ever, earning over $630 million worldwide. His portrayal of Joshua Pearce, a rising driver in a fictional F1 team, was filmed during live Grand Prix events and enjoyed full cooperation from the sport’s teams and operations.
From Hollywood Star to Integral Figure in the F1 World
Damson Idris trained extensively for his role in the film, which helped him forge a genuine passion for the sport. His involvement went beyond acting, as his presence at race weekends and behind-the-scenes access established him as a key link between Formula 1’s thrilling on-track action and its growing entertainment influence.
Stefano Domenicali, President and CEO of Formula 1, remarked on this new partnership:
“I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1® The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador. In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.” – Stefano Domenicali, President and CEO, Formula 1
Idris’s Enthusiasm and Vision for Formula 1
Reflecting on his new role, Damson Idris explained the draw Formula 1 holds for him personally and professionally:
“I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that. I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at. I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.” – Damson Idris, F1 Global Brand Ambassador
Bridging Motorsport and Entertainment to Expand F1’s Audience
As a Global Brand Ambassador, Idris will serve as a cultural bridge between Formula 1 and the wider entertainment world. His responsibilities will include attending multiple Grand Prix events, creating exclusive content, and supporting promotional initiatives aimed at attracting a new generation of fans. With Formula 1’s audience exceeding 827 million globally—43% of whom are under 35 and 42% female—the timing of Idris’s appointment aligns perfectly with the sport’s rapid growth and ambition to diversify its fan base.
Idris’s unique position as both an influential actor and passionate F1 advocate is expected to enhance the sport’s cultural relevance and deepen engagement across entertainment and lifestyle sectors.
Formula 1 Accelerates Forward with Damson Idris Partnership
Damson Idris’s integration into Formula 1 as a Global Brand Ambassador reflects the sport’s strategic efforts to merge high-performance racing with mainstream culture. His authentic connection to F1, heightened by his experience filming F1® The Movie, and his enthusiastic advocacy will help fuel Formula 1’s expansion into new markets and audiences worldwide. As the sport continues to evolve, Idris’s role signals a fresh approach to fan engagement that blends precision racing with storytelling and cultural influence.
