Disney and Formula 1 have announced the continuation of their ‘Fuel the Magic’ campaign for the 2026 season, spotlighting a collaboration with Uniqlo to launch Disney Formula 1 merch. This collection features exclusive graphic UT shirts designed for both adults and kids, available in black and white color options to celebrate this unique partnership.
The collection will also include grand prix–specific merchandise that fans can purchase at retail pop-ups located in the fanzones during race weekends in host cities. The campaign’s goal is to combine the excitement of racing with the playful spirit of Disney, making the merch appealing for families and racing enthusiasts alike.
Details on Available Merchandise and Regional Launch Schedule
The Disney x Formula 1 UT shirts will debut this March in China and Japan, with additional countries scheduled to follow later in the season. These graphic tees provide a stylish way to display a passion for motorsport, making them especially attractive for younger audiences who enjoy both Disney’s charm and Formula 1’s adrenaline.
Alongside the Uniqlo apparel, premium eyewear brand Gentle Monster is contributing to the lineup by unveiling limited-edition Disney x Formula 1 sunglasses. These shades are inspired by the color schemes of F1 teams and drivers’ helmets, adding an extra layer of connection to the sport’s visual identity.
Expanded Campaign Experience Including Digital Content and Collectibles
Beyond physical merchandise, the ‘Fuel the Magic’ campaign will feature a webtoon series that chronicles the story of each Grand Prix throughout the season. Additionally, fans will have the opportunity to collect a Mickey Mouse plush toy dressed in Formula 1 racing gear, blending Disney’s iconic character with the spirit of the sport.
The first race of the 2026 season—the Australian Grand Prix in Melbourne—is set for Sunday, March 8. As Formula 1 viewing increasingly becomes a shared family experience, these merchandise offerings provide a fun way for fans of all ages to engage with the sport.
Merchandise Photos Showcase the Design and Range of the Collection
Visuals of the Disney x Formula 1 merch highlight the sleek design of the UT shirts and sunglasses, capturing the collaboration’s balance between racing energy and Disney’s timeless appeal. These pieces offer fans a chance to enjoy stylish, race-inspired products that celebrate the 2026 season’s excitement.
